In today’s world, customer expectations are forever changing and evolving; not just in the optical industry but across many different sectors. Customers are expecting more from their experiences, with customer service and convenience often being the two biggest driving factors behind retention.
Today’s modern customer is savvier than ever before and, thanks to the internet, many customers like to think they are highly educated on a wide range of issues. This drives a desire to be well-informed before making any decisions, including purchasing.
This customer behaviour extends to the optical industry in many ways, from choosing lenses and frames to attending an eye examination. Patients not only want to have a better understanding of their eye test and glasses, but they want a high level of service with it. As an Optometrist, there is a responsibility to make sure your practice or clinic is up-to-date with the latest optical instruments, in order to provide an efficient service.
With that in mind, here are three ways that eye examinations could be made more efficient, in order to deliver a professional and convenient solution for patients.
Modern optical instruments
In nearly every aspect of life, technology continues to make it easier to do the simplest of tasks. Having up-to-date optical instruments can help you to provide intuitive and accurate results for every patient.
The latest optical instruments have efficient features and capabilities, most of which are automatic. This can ensure a detailed and informative examination, something which today’s patients strive for.
Having the right optical instruments can help you to further educate your patients on eye health and the different aspects surrounding an eye examination. This can include everything from pre-test, diagnosing and dispensing instruments.
Customers want a detailed, tailored solution to their lifestyles in every aspect; including eye health. Personalised measurements are a huge step forward for every practice and clinic, as they add a new element of diagnosing and treating conditions related to vision.
Patients are quickly understanding their own health, and are becoming more aware. No two pairs of eyes are the same, and the eye examination process should reflect that. Personalised measurements allow both the patient and the Optometrist to gain a more in-depth understanding.
What’s more, this demonstrates a much higher level of service and care that is difficult to replicate through other means.
For many patients, an eye examination can be daunting and uncomfortable for many different, personal reasons. Creating a welcoming environment not only reduces this, but can actually create a more positive experience and change a patient’s view of eye care moving forward.
This can often come from having the right furniture and equipment within the eye examination room. Not only would this improve comfort and understanding of the examination process for the patient, but it can make it much easier for the Optometrist too.
Consider investing in the right optometry units and furniture, including LCD screens that fit the room size and comfortable, motorised chairs. Refraction units in particular are important for creating an efficient process.
So, if you’re looking for ways to improve the eye examination process and ensure efficiency and professionalism, these are just 3 ways that can help you on your way.