Home Business Insights & Advice The importance of knowing your customer

The importance of knowing your customer

by John Saunders
21st Feb 20 4:09 pm

Knowing your current and potential customer base will help you gain more leads and better business. Understanding the habits of your customers is key to delivering outstanding customer service and building strong, long-lasting relationships.

The depth of knowledge is also critical — it requires more than knowing their ages, names, or incomes. As a business owner, you should have a deep understanding of your customers’ hobbies, tastes, and interests.

You’ll be able to generate content in a more compelling manner when you know your audience’s expectations. To get a better understanding of what these may be, you can utilize online platforms such as your company website.

Let’s take a look at why it’s critical to gain an understanding of your current and potential customer base for successful business.

You’ll generate leads — an anonymous website viewer

When you’re able to get contact details of your website visitors you can follow up directly and turn visitors into leads. Partner with an anonymous website user identification company to discover details not only about current customers, but also about potential leads.

You can find out how visitors found your site and what their companies’ social media pages are.

You can plan targeted content more effectively when you have access to where your website visitors came from, how long they spent on each page, and what exactly they spent time looking at on your site.

With access to viewing which companies are visiting your site, you’ll be able to identify who the big players are on the marketing, HR, and sales teams. This means you can reach out to these individuals directly with customized content, pulling in more business.

You’ll develop trust — monitor social media pages

Engaging with your followers on social media platforms such as Twitter, LinkedIn, and Facebook give you the opportunity to show your customers that you really care and want to learn more about them. You’re not just a business looking to sell products or services; you’re a company that listens to their concerns and needs.

For example, when you follow-up with individuals who express concern about your products or services over Twitter, Facebook, or any other platform you’re delivering excellent customer service as well as providing a real connection between you and your customer.

You’ll also learn more about them when you take the time to see who they are, where they come from, and what other businesses they follow. You’ll gain more perspective of their online activity when you pay attention to social media, and you’ll also get a better sense of how to curate your own content.

You’ll open a dialogue — real-time chat

Improve your customer service and customer loyalty with a real-time chat service on your website. This allows your company to interact with customers directly and is highly convenient for users.

A real-time chat application gives you insight on what problems or issues to improve on as well as discover the things you’re already succeeding in.

Listen to the wants and needs of your customers if you want your business to succeed. You can be 100% certain that if you’re not listening, your customers will feel it. When customers feel unappreciated, you can also be certain that they’ll quickly jump ship to another company that does care.

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