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The battle commences: Boris opens up big lead as London declares allegiance

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Exclusive LondonlovesBusiness.com and ComRes poll reveals voter intentions

A ComRes poll conducted exclusively for LondonlovesBusiness.com shows Boris Johnson has an eight-point lead over Ken Livingstone in the 2012 race to be Mayor of London, polling 35 per cent to Ken’s 27 per cent

The race to convince voters is far from settled though, with almost one in three voters yet to decide on any candidate.

The Liberal Democrat candidate, who, at the time of polling, had yet to be announced, stands at four per cent.

The poll data shows Boris has established a strong lead among business leaders, with a nine-point advantage, and he dominates almost every other category of voter.

Boris has established a strong lead with male voters, polling 40 per cent to Ken’s 31 per cent.

And Boris has an eight-point lead with female voters, with 30 per cent to Ken’s 22 per cent. Yet female voters remain less convinced by either candidate so far. The number of women responding “Don’t know” was 38 per cent, twice as many as the men.

The LondonlovesBusiness and ComRes poll shows Boris’ extraordinary popularity with older voters. Among voters between the ages of 18 and 44 the two rivals are neck and neck. But among older voters Boris dramatically pulls away. For voters aged 45-54 Boris has a 14-point lead; for voters aged 55-64 he has a 22-point lead; and with voters older than 65 Boris has a whopping 32-point lead.

Labour will be disturbed by Boris’s lead among non-working voters, traditionally one of its strongest voter heartlands. Among those with a job Boris has a seven point lead, and this extends to 11 points among the non-working.

The other parties polled collectively at four per cent. These votes may prove significant as second preferences are used if no outright winner emerges through first-choice votes.

ComRes surveyed 501 London business leaders and 501 members of the public living in London online between 25 July and 2 August 2011.




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