Scores of nightclubs across the UK have turned themselves into pubs so they can continue to generate revenue as the government’s Covid-19 restrictions continue, digital ticketing and events platform FIXR has said.
The company, which works with some of the largest nightlife operators in the country, noted the trend as nightclubs started to advertise packages around England’s 2020 Euro football championship games.
REKOM UK-owned PRYZM, for example, plans to show the match between England and Scotland on Friday 18 June at its venues in Nottingham, Leeds and Watford, with venues that usually hold up to 2,500 people welcoming smaller attendances to accommodate social distancing rules.
Code, a popular student nightclub in Sheffield with a standard capacity of 720, is taking a similar approach as the nightlife industry continues to embrace creative ways to generate sales after the Prime Minister Boris Johnson announced a four-week delay to the 21 June unlocking of the government’s Covid-19 restrictions.
Industry body the Night Time Industries Association said that the delay would leave more than 5,000 planned live shows across the UK at risk or forced to cancel. This is another blow to the nightlife industry which has seen the loss of over 700,000 jobs as thousands of nightclubs were forced to close their doors.
In the run-up to the planned unlocking on 21 June, FIXR released data that showed that event listings in England were up 90% on FIXR’s platform for the first 30 days following June 21, compared to the same period in 2019 (the nearest comparable period before the Covid-19 pandemic), with the majority of new events being nightclubbing, boat parties and sports events.
At the same time, ticket sales had surged by 560% in England for the same period, revealing that demand was massively outstripping supply.
FIXR, which is driving digitisation across the events industry, has recently partnered with the UK’s largest nightclub operator, REKOM UK, with a ready-to-go white label advance ticketing service, helping ensure a safe and efficient return for the millions of Britons who want to get back on the dance floor.
The move means REKOM UK event attendees will be able to purchase their tickets, either through REKOM UK venue websites, for which FIXR has developed a proprietary software integration, or through FIXR’s website and app. REKOM UK venues attracted 7 million admissions in FY 2019.
Edmund Glover, CEO of FIXR, said: “There was a huge wave of enthusiasm across the nightlife industry ahead of the 21 June unlocking. The government’s announcement of a four-week delay was a huge blow and has meant that the whole industry had to scramble to refund tickets, stand staff down and reorganise themselves.
“Despite this mass disruption, we have been pleased to see that the industry is increasingly embracing new and creative ways of generating revenue and keeping their customers happy, even if they can’t head to the dancefloor yet. Let us hope that 19 July is not a false dawn for the industry.”