Home Business Insights & Advice How to judge the quality of 3D architectural rendering

How to judge the quality of 3D architectural rendering

by John Saunders
24th Mar 21 2:18 pm

There are many 3D architectural rendering firms in the United States and abroad; however, getting the right one can become problematic. Through architectural 3d rendering services, architects and designers can give a real-life presentation of a building proposal to a client, instantly piquing the client’s interest. A 3-dimensional representation of a building or a space is quite challenging to build and could take anywhere between a couple of days and some weeks. 3d-rendering is one way designers can show-off their 3d plans to clients and investors and win big.

Things, however, do not always go as planned. Let’s take a practical analysis: your team spent endless nights designing an excellent space for a proposed condominium, and you hire a 3d architectural rendering firm to help you give a 3d tour of the space. The firm, filled with amateurs, gives a not-so-decent rendering, and your potential clients are left with a bad impression because some objects floated in the air during the presentation.

When you need to showcase or offer a virtual 3d tour of a virtual space you designed, you must hire a firm that offers 3d rendering services; however, except you know exactly what to look for, you may end up hiring a high-priced service without any form of quality assurance. This piece will help you spot 3d rendering services that will significantly improve your conversion rate whenever you present to a client.  But first, let’s take a look at the base requirements that a 3d artist must comply with when designing a space.

The design must have a seamless flow: An architectural rendering must have a real-life feel, and your table lamp does not intersect your center table in real life. A quality rendering will be thoroughly bereft of objects merging or intersecting. Presenting a rendering where objects intersect is the most unprofessional mistake you will make in the industry. You will undoubtedly lose your clients to a sloppy, lazy, and unprofessional visualisation attempt.

Objects must not float in space: If you design a rendering within the moon’s gravitational pull, it is understandable that objects will float in space, but we are on earth. If your rendering has an object floating, it’s not a rendering; it’s a sloppy work of art that shows the client that you are not professional. For example, a rendering that shows a bed lamp floating above the bed is sloppy and unprofessional. A bed lamp should sit on a small table beside the bed or the floor. Every image must be photoreal; that is, the client must feel and look as if you captured a space with your camera.

Achieve a rendering that shows perfect scale: This is perhaps the most critical part of 3d rendering. In real space (a space can be anything where objects are placed, including your sitting room, kitchen, a mall, or a bridge), objects have specific sizes in 3d (x, y, and z). When building your own virtual space, you must ensure that every object corresponds with objects in real life. If you scale a laptop by 20% less than its actual size, then every object in the space must be scaled at 20% less than its actual size. In amateurish rendering, a laptop will have the same size as a phone, and television can seem bigger than the usual. Remember that the only difference between 3d rendering and real-life space is that 3d is virtual. Everything else must look the same.

If your visualisation follows the instructions above, you can select the best architectural 3d rendering services.

Judging an architectural 3D rendering service

  1. Lighting: The most essential feature of high-quality architectural rendering is the lighting. High-quality visualisation and rendering should have realistic lighting. There should not be black areas around objects in the space, and each object should reflect light—except the visualisation is for a space at night.
  2. Realistic look and feel: Always remember that a rendering should be like a photocopied area you want to display. All objects must look and feel like the real thing. A wooden table has a completely different feel and texture from a marble top. A visualisation attempt should distinguish between the textures, light absorption capacity, and feel of different objects.
  3. Pattern representation: While you must represent objects in your visualisation as they correspond with objects in real life, you must do the same with patterns on objects. Take a sofa with a print pattern: the pattern must correspond with the pattern of the sofa in real life.
  4. Excellent videography: Excellent design skills achieve great visualisation, but excellent camera skills achieve rendering. You should accurately represent the space and convince your clients that the design and budget are worth every cent presented.
  5. Decoration: Avoid clumsy decorations. Your space must look elegant.

With these factors, you can easily judge a poor visualisation and rendering from a professional one. While any company can claim to offer architectural 3d rendering services, do not hire a firm that does not have mind-blowing past projects. Good visualisation and professional rendering might just be the factor that will convince a client to hire you; therefore, you must employ the services of professionals whenever you have a presentation for a client.

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