Today, your presence online is more important than ever. The Covid-19 pandemic has forced many businesses to rapidly accelerate their digital transformation process, and this has led to some difficult decisions being made as to how traditionally brick and mortar businesses can reach customers digitally. In this article, we’ll explore how Django may be the perfect scalable solution in ensuring that your brand is easily accessible online.
The pandemic has fundamentally changed the ways in which customers and businesses are interacting. For the past two years, lockdown and social distancing measures have made it profoundly difficult for businesses to operate in physical spaces, leading to a fundamental change in operating models that was required overnight.
(Image: McKinsey & Company)
As McKinsey data shows, the share of customer interactions that were digital jumped more than 20% globally, with some continents like Asia-Pacific experiencing digital adoption acceleration by as much as four years.
There were many ways in which businesses embraced digital transformation, and companies often scrambled to create functional websites and ramp up their social media engagements for audiences online.
As the chart above shows, the year-on-year growth regarding Google Play and the App Store between the first half of 2019 and the first half of 2020 indicates a similar leap in terms of app downloads.
Due to the confines of lockdowns, we can see that some 71.5 billion app downloads occurred in H1 of 2020, up significantly from the 56.7 downloads from the same period in 2019.
This information shows that applications can be an excellent way of interacting with customers in the age of the ‘new normal’ in the wake of the Covid-19 pandemic. Furthermore, there are plenty of effective solutions to utilise for businesses that are looking to build functional apps to reach customers more efficiently and to drive engagement.
Notably, Django, a free and open-source Python-based web framework that follows the Model-Template-View architectural pattern, has grown to become one of the internet’s best-loved backend frameworks. Let’s take a deeper look into how Django can help businesses to create leading applications to engage with customers:
Why Django became one of the world’s favourite frameworks
So, what actually is Django? Well, it’s an open-source Python framework that’s primarily used in the creation of mobile, web, and business applications. The framework is optimised for better levels of performance and is generally highly efficient, too.
Django’s Model-Template-View architectural pattern helps to ensure that applications can be developed with the best possible quality packed into the backend.
(Image: Statistics and data (YouTube))
As we can see from the chart above, Django has evolved to become one of the world’s favourite backend frameworks today – climbing over prestigious names like Flask, ExpressJS, and Meteor.
Django developers generally prefer the framework due to the litany of high-quality features it uses. For instance, matters of security, scalability and responsiveness are all prioritised through Django.
Furthermore, the framework tends to focus on reusable components and less coding, whilst also utilising a more holistic approach to dealing with various development challenges.
One of the key reasons for Django’s popularity is that the framework is very rich in features. The framework offers an array of packages and simple solutions for essential web and app develop elements like authentication options, admin, messages, sessions, sitemaps, and plenty more.
These packages automatically deal with the configuration process, users can focus solely on the development process of their applications and pages.
For businesses taking their first steps into online operations, Django’s suite of tools allows apps to be scaled with ease as and when it’s needed. Apps created through Django can run on separate database servers – making it possible to handle more visitors at any given time.
Django’s various features like clustering and load balancing can also aid the app in outperforming expectations without putting too much strain on the digital device accessing the application.
For businesses considering developing an app using Django, there’s certainly plenty of prestigious use cases to draw on. The framework was designed for the swift development of comprehensive web and mobile applications, and its easy scalability means that Django apps can process extremely heavy levels of data instantly – making the framework an attractive proposition for lots of high-traffic entities.
Renowned companies like Instagram, Spotify, Dropbox, Pinterest, Mozilla, and The Washington Post utilise Django to deliver their apps.
Developing an application to drive traffic with Django
Thanks to Django’s popularity, it’s becoming easier to source relevant materials to aid individuals in the development of apps built using the framework.
However, for companies eager to build a functional and scalable application to help them to continue to interact with their increasingly digital-based customers, there are plenty of Django development specialists that can help to create engaging and efficient apps through the framework.
As digital transformation continues to challenge businesses to move their brand online, Django offers a powerful and easy-to-use solution in appealing directly to customers in a digital environment. For businesses that are looking to move their offline engagements online, this kind of framework and app development should be regarded as essential.