Amazon announced today new data which reveals that it is one of the leading contributors across the breadth of the UK creative industries.
New analysis released today from independent macroeconomic consultancy Capital Economics shows that Amazon’s investments in the creative industries supported more than 16,000 jobs in 2022, ranging from directly employed in-house designers to indirectly employed external producers, and Amazon has invested more than £4.2 billion since 2010 across Kindle Direct Publishing, Amazon Publishing, Prime Video, Audible, Amazon Fashion, Amazon Music, Amazon Games and more.
The new data shows that Amazon’s investments have contributed £4.8bn of gross value (GVA) to the UK economy since 2010. Amazon has doubled its investments in the creative sectors across the UK in the last five years, reflecting the support for more UK-based creatives, a record number of Amazon Originals filmed in the UK, and state-of-the-art studios and facilities for Amazon Music, Audible and Prime Video, including the new production facilities to open at Shepperton Studios.
Amazon supports creators in all regions of the UK, with 50% of the direct and indirect jobs in areas outside of London and the South East according to Capital Economics analysis. The top regions for these jobs include South West (1,400), The North West (840), East of England (930), Yorkshire (660) and Scotland (670).
To continue to develop the creative talent of the future, Amazon is announcing support for more than 100 new apprenticeships in organisations across the creative industries, doubling its creative industries apprenticeship levy funding to £2m. This funds apprenticeships across the sector including the BRIT Trust and the Association for Independent Music and Women in CTRL; a Screen Skills flexible apprenticeship pilot to support both Amazon Original productions such as The Devil’s Hour and The Lord of the Rings: The Rings of Power as well as funding apprentices on non-Amazon productions including Channel 4’s Derry Girls.
Prime Video today also announced the second phase of Prime Video Pathway, an initiative designed to open up access to jobs in TV and film, which will support 250 additional trainees over the coming years. Developed in collaboration with the UK’s leading TV and film institutions, including the National Film & Television School (NFTS), Prime Video Pathway will be providing opportunities for a further 25 craft trainees, increasing its reach outside London, providing 50% of placements across Scotland and for the first time, Wales.