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What is on-page SEO?

20th Sep 17 11:16 am

An SEO guide for beginner bloggers

Simply put, on-page SEO can be described as the optimization of contents and HTML source code of any web page. This is different from off-page SEO which is the optimization of external links and signals. On-page is more comprehensive than off-page search engine optimization because it takes care of all components of a web page and when these strategies are added together, your website ranking will improve drastically.

There are many on-page SEO checkers that helps beginner bloggers and experienced webmasters to identify what issues must be resolved on their websites. You can check your website with this on-page SEO checker by following this link – https://scanbacklinks.com/seo-report to see what problems with on-page do you have.

Some of the most important things taken care of by on-page SEO are:

●    Content

●    Title and Description meta tags

●    Images Alt tag

●    Keywords

●    Heading tags

●    Internal linking

On-page SEO – what you need to know

The meta tags

The Meta tags optimization is one of the vital steps of on-page site optimization. Some meta tags are not as useful as they used to, in SEO, but they need to be implemented optimally to boost traffic. Meta tags are important in this case because they send information on your web pages to search engines, hence they must provide user satisfaction in addition to being relevant to your content. The use of custom meta tags through on-page SEO can influence visitors and increase click-through rates.

The title tag

Your title tag perhaps is the most important tag on your web pages because users on search engines see these tags first and they are the sentences that appear first on your web tab. Your title tag is meant to highlight what your web page is all about, and Google compares title tags with other components of your web pages when they rank web pages for particular queries. With character limits for page titles at 65, you need to ensure that you optimize them to meet Google’s requirements and to get a higher ranking on search engines. You need to ensure that your title tags contain the most important keywords, because when people read your titles they may find answers to their queries.

Meta descriptions

Your web page meta description simply summarizes what people can expect to find on your page. Though, meta descriptions are not used directly in ranking web pages, search engines like Google do read such descriptions in order to determine the topic and the value it will provide to audiences. For this reason, when your meta description is well written, it can provide a competitive edge for your website which means you can achieve a much higher click-through rate. Every page on your blog or website must have meta description.

When performing on-page optimization, you need to check which pages are missing for meta description and one of the best possible ways to do this is to make use of a third party software such as SEO checker, this software will display all the URLs within your domain, alongside the meta description and its length.

Heading tags

Heading tags are most important for the landing pages, hence your typical landing page must come with multiple heading tags especially from h1- h3, with the most important ne being the h1. Make sure you don’t have multiple h1 heading tag on any page, but you can include multiple h1-h6 on a page and these can be the sub-headings that readers see when they scroll down. Your heading tags are very important because they drive home points quickly and at the same time, establish a hierarchy on your web pages.

In conclusion, search engine algorithm will favour your website when your web pages are constantly optimized for on-page, hence you need to update your SEO techniques from time to time to ensure that you block all loopholes causing a drop in your ranking.

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