Home Business Insights & Advice Web Design: Why it pays to work with an agency

Web Design: Why it pays to work with an agency

by John Saunders
4th May 22 5:13 pm

If  you’re thinking about building your own website to save money, you might want to reconsider. In the majority of cases it pays to work with a London web designer or agency and here are a few reasons why.

Your website is your biggest sales tool

A good website is not only measured by the quality of your content, or even how it looks. It’s measured by how easy it is to navigate and how quickly users can find what they’re looking for, which can be the difference between someone doing business with you or not.

A professional web designer will focus on producing a customer-friendly, eye catching website that leaves a strong first impression. If you don’t have a background in web design, you probably won’t be considering the different ways that people will potentially interact with your website when you’re designing it. This relates to user experience (also called user journey) and covers everything from where and how your content and images are displayed on the page, all the way down to the choice of colours in your design

DIY web builders still require coding knowledge

Those who build their own business website generally spend a significant amount of time learning how to do it. In order to design a professional website, you need to know the basics of HTML, JavaScript, CSS, optimisation of pictures and SEO. Trying to learn all of this and building your website is extremely time consuming. Using Wix or Squarespace will only get you so far – you’ll probably still need to use a little HTML and custom CSS here and there to customise the template to suit your business (and you’ll definitely want to do this if you want to avoid ending up with a website that looks exactly the same as another company, or even worse, a competitor).

Web designers are up to date with the latest trends

A professional web design London company has a deep knowledge and experience in all the software and processes needed to design functional and stylish websites. Hiring a web designer for your website design will ensure your site is up and running to generate revenue to your business as quick as possible. As a result, you will save time and money that you would have lost from trying to build your own website.

Not everyone has a creative eye for website design

Web designers know how to make something “good” look exceptional. An expert London web designer can create a website to cater for your target market, while incorporating your brand identity throughout the site. Your brand is what sets you apart from your competitors, having a website with clear brand uniformity will help you stand out from the crowd. Maintaining consistency across your marketing materials is key. Aside from that, inconsistent branding can make your business look unprofessional.

 Time is money

Learning how to build a decent, professional-looking and converting website requires time and skill.

Learning how to use build-it-yourself software won’t happen overnight – they usually come with various features and functions that you’ll need to learn to navigate. Even then, you could end up spending hours of your time building a page only to find that a certain element doesn’t work properly, by which point your time and effort has been wasted and you may end up having to consult a web designer or agency to step in and fix the problem anyway.

With web design becoming increasingly more accessible to non-web designers through software such as Wix and Squarespace, you might be tempted to just sign up for an account and take on the project of building your new website yourself. I hope we’ve explained why that’s always not such a good idea, and why forking out for that initial expense will probably save you time and money later down the line.

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