Online second-hand marketplace Vinted saw its sales approach £1 billion last year, reporting a surge of more than a third amid growing consumer demand for pre-owned fashion and collectables.
The Lithuanian firm’s revenues reached 1.1 billion euros (£960 million) in 2025, a 38% increase on the previous year, while users traded items worth a total of 10.8 billion euros (£9.4 billion) in gross merchandise value.
Despite the growth in sales, Vinted’s net profit fell to 62 million euros (£54 million), down nearly 20% year-on-year, as the company invested heavily in European expansion and the launch of new product categories, including sports items and collectables.
Vinted generates revenue primarily through buyer protection fees, which typically range from 3% to 8% of an item’s price, and premium features such as “bumps” that increase listing visibility. Adjusted earnings before interest, tax, depreciation, and amortisation (EBITDA) stood at 151 million euros (£132 million), reflecting a 5% decline from the previous year.
The profit drop is linked to strategic investments aimed at strengthening the company’s position in Germany, expanding its product offerings, and launching an in-house shipping service in Spain and Portugal. Vinted also extended its footprint by entering Latvia, Estonia, and Slovenia in 2025.
In the UK, the platform relies on delivery networks from partners such as Evri, Royal Mail, and InPost. Vinted’s growth reflects a broader rise in the second-hand market, driven by younger consumers seeking sustainable and affordable alternatives to fast fashion. Analysts expect the company to continue expanding across Europe, although profit margins may remain under pressure due to ongoing investment costs.
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