While live streaming has not been around for very long, it has quickly gained traction and the attention of people who are always looking for a new way to deliver content. The industry is projected to skyrocket in the coming years and will change the way that content is produced and consumed. This is why you need to know what the benefits of live streaming are as well as the overall effectiveness.
Users consume content on your time
One of the biggest and most important benefits of live streaming is the fact that content is consumed on your timetable and not the consumers. This means that you will only be engaging with consumers that care about your business, your brand and that find the content you provide value to them. With live streaming, you are able to automatically target your content to viewers who are more likely to convert and follow you. There is no other content marketing channel that offers you this.
It is not overcrowded yet
As with every other form of digital marketing, live streaming is going to become overpopulated at a fast rate. While it has not reached this point just yet, it is fast gaining traction which means that more and more people are going to be looking at this. An example of this in over-population in action is the Facebook organic post reach.
This has dropped as Facebook timelines have become over-competitive. This led to Facebook tweaking their algorithms and leaving only a small portion of people actually seeing your organic posts. The same is likely to happen with live streaming. This is why you need to start acting now if you want to reach your target audience with live streaming.
Live streaming services allow you to reach highly targeted niches
Live event broadcasting will require more commitment from your followers because they have to tune into the stream on your time. This could be an inconvenient time for them and you need to take this into account. This commitment to your time is actually an automatic filter which keeps the unrelated audiences away from your content. Additionally, it is unlikely that people who are not interested in your content will join the live stream.
Live streaming platforms are Cceap
Live streaming is actually incredibly cheap when you think about it. The truth is that you will be able to live stream for free. You do not have to get any special equipment, software or hardware. All you need is a phone, tablet or laptop that has a camera and an account on your chosen platform such as Facebook Live.
Traditional blogging and content production will require the correct setup such as hosting and platforms. Live streaming is different as it is open to anyone willing to put the time in.
Takes less time to produce
Research conducted by Hubspot has found that it can take around 2 hours to write a 500-word blog post. Creating a 1,500 to 2,000-word article can take between 4 to 8 hours. The 500-word post that you create is not generally considered a comprehensive piece of content and will not create a lot of exposure because of the quick reading time.
When it comes to traditional video production such as vlogs, the data will change. According to Make Use Of, a simple vlog will take around 2 to 3 hours to create and edit. However, when it comes to producing your live streaming video, a 4-minute video only takes 4 minutes to make.
One of the primary reasons why live streaming is making a large dent in content marketing is the fact that it offers you real-time user engagement. This offers you a direct conversation with our customers and target audience. When you have a blog post, the visitor is reading a work of the past. The real-time engagement is helpful to all parties as it offers live support for users, Q&A session, and office tours.
The ability to repurpose content
While this can be done with all content, live videos are easier to transform into other forms of content. You can publish a video transcript on your website or create an infographic of the information. You will also be able to post the video on YouTube for people to view later. This repurposing of the content will increase your reach.