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Just Eat Takeaway focused on market share over margins

by LLB Editor
13th Jan 21 11:10 am

We may all be sat at home, unable to eat out in restaurants and pubs, and craving the occasional treat of ordering food in, but Just Eat Takeaway has not just sat on its laurels and allowed the catalyst created by the pandemic to do its work.

In the UK, it has carried out a full revamp of its marketing strategy, significantly expanded its sales team and added new restaurants and chains including McDonald’s to the platform.

This will bring Just Eat into line with how the other part of the business, Takeaway.com, approaches things in Germany and the Netherlands.

The reason there is no room for complacency is the level of competition, with the likes of Deliveroo and Uber Eats also vying to attract our takeaway spend.

A big increase in the number of couriers employed directly by the company will bring with it increased costs, taking Just Eat further away from its original capital light model where it just provided an online platform for restaurants.

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