The CGA RSM Hospitality Business Tracker, Britain’s leading sales measurement service for managed out-of-home food and drink groups, has welcomed its 100th partner.
The Tracker has provided expert weekly and monthly analysis of sales trends for more than 15 years, and now collects sales data worth more than over £14 bn a year from well over 11,000 sites. With comprehensive coverage of the huge breadth of hospitality outlets, it has become the definitive measure of the industry.
The milestone of 100 partners follows a surge in interest in the CGA RSM Hospitality Business Tracker in recent years. Participation is free and data is supplied with complete confidentiality, with businesses receiving strategic sales intelligence that allows them to benchmark their performance against the general market.
The Tracker is also widely used by the media, analysts and investors to assess hospitality sales and trends, and provides breakdowns of trading in restaurants, pubs and bars. Last October it was further enhanced by the addition of a new on-the-go segment for fast casual concepts with limited dine-in and a focus on grab-and-go food and drink.
Karl Chessell, director – hospitality operators and food, EMEA at CGA by NIQ, said: “The CGA by NIQ team are very proud to have reached the landmark of 100 partners on the CGA RSM Hospitality Business Tracker, which reinforces its position at the heart of hospitality. We are grateful for the support of RSM, other Tracker partners and Peter Martin, who founded the service back in 2009—and above all to the managed groups who make this such a valuable measure of our vibrant sector. In a competitive and challenging market it’s more important than ever to benchmark performance and interpret trends, and everyone involved in the Tracker looks forward to serving participants for many years to come.”
Paul Newman, head of leisure and hospitality at RSM UK, said: “RSM is delighted to have supported the Hospitality Business Tracker for so many years. Welcoming its 100th partner, the Tracker continues to grow in strength and depth as the essential industry barometer for managed pubs, bars and restaurants.
“Up-to-date market intelligence in such fluid times allows us to provide practical and relevant advice to our clients and contacts that might just give them a competitive edge. We look forward to commenting on more positive trading trends as we head into Spring, rather than the constant challenges that seem to have dominated board agendas over the last couple of years.”