Consumers are exposed to marketing messages all day long – when they read the morning paper, scroll through their social media feeds, pass billboards on their way to work and watch TV. Digital marketing is all the rage right now, and practically every brand out there invests in one form or another like banner ads, sponsored ads or social media ads.
Yet, more traditional forms of advertising like promotional products are still going strong. One would think that their days are long gone. However, that’s not the case. Marketers are still using promotional products as one of the most important advertising tools.
Why promotional products?
Marketing experts are using promotional products because they offer benefits like no other form of advertising. Promotional products are small objects that have the brand’s name, logo, and color. They allow consumers to see a brand, recognise it and associate it with a particular value.
One of the most popular types of promotional products is promotional pens. Despite the widespread use of mobile devices, we still tend to jot things down using traditional pen and paper. That’s where promotional pens come in. They’re small, light, and useful. There’s no reason why a consumer wouldn’t want a pen with your brand name on it.
But that’s just the top of the iceberg. Here are some more benefits promotional pens bring to brands that decide to invest in this traditional, yet highly effective form of marketing.
1. They’re material
Advertisement shared on television, radio or social media are very effective. But to work, consumers need to see them or hear them at the right time. Ads displayed in television and radio come and go. They disappear after less than a minute, and there’s no guarantee that consumers will remember the name of your brand.
That’s why promotional pens are such a great alternative. When designing custom promotional pens for your brand, you can include the name of your company and more information like your address, telephone number, website, and even social media handles.
Every time a consumer uses your pen, they’ll be reminded of your brand and the services you offer. Even if they don’t need your product or service right now, but if they do you can be sure that your brand name will be the first thing that pops into their minds.
2. They’re cost-effective
Marketing budgets are usually high if they focus on TV, radio or digital marketing. If you’re running a small business, you probably don’t have that kind of money to spend on marketing activities. But you need to get your brand name in front of people. And that’s where promotional pens can help.
They’re usually sold in bulk, and the cost per pen is relatively low. Promotional pens are much cheaper than television ads or social media campaigns – and they’ll be bringing you value for a long time after you invest in them.
3. They’re usable
It’s smart to invest in promotional items people can use a lot. Brands tend to invest in products like t-shirts, bottle openers, and magnets – they may be nice, but consumers rarely end up using them.
That’s entirely different for promotional pens. Everyone who works attends school or needs to write things down uses pens. Promotional pens are useful so you can be sure nobody will throw them away or forget about them.
Promotional products like pens offer an excellent marketing option for companies that can’t afford to place an ad on television or radio but want to get their name out there and attract new customers.