Home Insights & Advice Seven steps to selling an eBook on your website in 2020

Seven steps to selling an eBook on your website in 2020

by John Saunders
18th May 20 5:26 pm

Are you interested in pouring your knowledge into a compelling and insightful book? Perhaps you’re looking to provide more value to your audience. Maybe you simply want to expand your online revenue streams. Whatever the case, writing an eBook is a great idea – even in 2020. In fact, eBook revenue has grown 6.2% annually, according to Statista.

While you can certainly sell your eBook on a platform such as Amazon, there are major benefits to doing it directly from your website instead. This includes having more control over the process, as well as avoiding commission fees. Moreover, it’s an excellent way to build authority and increase engagement with your audience.

Below are the steps you can expect to take when writing and selling an eBook on your website in 2020.

Creating your eBook

Getting your thoughts on (digital) paper is often the most challenging step, but also the most rewarding.

Of course, it’s wise to spend some time deciding on an appropriate topic. What are you passionate about? Do you know enough about the subject to appear as an expert on it? Popular eBooks often revolve around personal stories as they’re more unique and engaging. Stories also draw empathy from the reader and give them something to remember.

Once you know what to write about, you can move on to crafting an attention-grabbing title. Book name generators are a common starting point, but they shouldn’t be the deciding factor. Ensure that your title is simple, memorable and informative.

From here, it’s largely a matter of structuring your content, overcoming writer’s block and filling your structure with great content. Setting yourself deadlines for each chapter can help you stay on track.


When it comes to formatting your content, readability is key. Remember that less is more here. Keep it consistent and avoid using stylized fonts and colors. Images are worth including if appropriate. Just be sure to keep them original or pay attention to licensing if you’re taking pictures from online sources.


Even if you’re an excellent writer, having a professional proofread your content can help you avoid crucial mistakes. Before you send your content over, read through it yourself and check for any basic grammar and spelling errors. This will help your proofreader focus on bigger, more abstract issues such as your ability to communicate ideas.

Making a cover

It may be cliché, but your book will be judged by its cover. A successful one conveys professionalism and tells prospective readers that a great deal of work has been put into the content, making it worth their time. The title should be in a large and readable font that contrasts with the background.

If you’re including images, make sure they’re of high quality and free from copyright. Avoid stock photos. Having a professional graphic designer create a unique cover for you is a wise investment. This is a good time to draft a short and compelling description. Think about what would motivate your readers to buy your book.

File types

Take a moment to ensure that your eBook is available in the correct formats. For instance, Amazon Kindle titles are MOBI files, while most other eBook readers use the epub format. The latter is also suitable for selling on your website. Granted, your readers will probably prefer the popular PDF format. Letting them choose is a good idea.

Selling on your website

Assuming that you’ve already set up and optimized the website where you’ll be selling your book, the most important thing to focus on are the tools that you’ll be using to get prospective readers through the checkout process. It’s important to use a platform that’s designed specifically to sell digital downloads. One reason is that it will prevent customers from being able to illegally share the file after downloading it, which could otherwise hurt your sales. Using a digital download solution like Payhip has numerous other advantages. This includes a fast, secure and responsive checkout that is made to increase conversion rates. They also offer an affiliate system that you can use to have your audience promote your book, as well as being able to sync customers directly to your mailing lists, among other benefits.


Your final step is to tell the internet about your book. Prepare to dedicate some time to this process, as you’ll probably have a few competitors with the same goal in mind. Many eBooks gained traction through guest posts that were published on sites that their target audience read. You can find these sites through keyword research.

Perhaps you can give away a few copies to authorities in your niche to further drive interest. Using visual content on social media can also work. Don’t forget to keep track of your sales with analytics tools and identify room for improvement.

Writing and selling a successful eBook is no small feat. But with enough time and effort invested, it’s most definitely worthwhile.

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