Is there a place for the concept of “trends” when it comes to nutrition? Yes, there certainly is. The market is changing every year, and the online baby food store is proving to be a much more convenient place to shop than the nearest grocery store. The vector of popularity is shifting toward comfort, safety, and sustainability.
Because of the pandemic, online sales have increased, including organic baby milk and food products. This way, consumers can learn more about the product before buying it and subscribe to the delivery of organic products. These trends encourage manufacturers to seek partnerships with networks that actively engage with consumers online.
What is the difference between organic and conventional foods?
The dominant difference that distinguishes organic products is the strict requirements for the quality of their ingredients, production technology, as well as the conditions under which the raw materials were obtained for their manufacture. A food product that has successfully passed the entire quality control cycle, confirmed by the certification authorities, receives the appropriate certificate, and the label “organic” is put on its packaging: it distinguishes it from other products.
Organic products differ in their taste and higher nutritional value: on average, they contain 20-50% more vitamins, mineral components, and nutrients compared to products produced by conventional technologies.
For example, organic baby porridge has advantages over regular porridges: a more balanced amino acid composition and a higher content of vitamins and minerals than traditional methods of cultivation of cereals. And thus, the composition and taste of organic porridge are much better and more prosperous.
Who are the consumers of organic products?
Millennials and “Generation Z” – people who are now under 40 years old – spend the most on organic products. Interestingly, according to the American Organic Trade Association, millennials, who only sometimes used to prefer organic food, began to buy it more often after having children. The growth of organic products is especially observed in the baby food segment. Interestingly, half of the consumers consider the “Organic” label reliable. According to the latest research, this is especially important for parents of babies and toddlers, who are more likely to look for organic ingredients on food and beverage labels. So, manufacturers should focus on young parents and remember that children will grow up and require a wider range of organic products, such as dairy products, breakfast cereals, snacks, and juices.
What organic products do parents prefer to buy most for their babies?
It is not yet known why every year, more and more children have problems with lactose intolerance, but this fact stimulates the development of an organic, plant-based baby food market. A huge number of organic baby formula options, including lactose-free, is undoubtedly one of the most sought-after products on the baby food market.
Organic baby food pouches are conquering the market – you can take them everywhere and feed your baby right in the stroller. The range of ready-to-eat vegetable and meat purees is increasing. Organic cereal snacks, healthy cookies, crispbreads, and other foods are chosen by millions of consumers around the world every day.
The growing trend toward environmental friendliness pushes parents to reject plastic, buy products in recyclable containers, and reuse them. For example, special packages are explicitly purchased for fruit puree, which is easy to wash in the dishwasher and use again when necessary. Plastic juice straws are being replaced by metal ones, sold as a set with a washing brush. Moms choose organic bags for buying vegetables and wax wipes for storing them.
New generation baby formula and other baby products are safe, quality, and convenient. Growing urbanisation and parents’ need for mobility are motivating manufacturers to innovate, so the market for baby products is changing rapidly.