Home Insights & Advice Five 2020 video marketing statistics every business should know

Five 2020 video marketing statistics every business should know

by John Saunders
11th Mar 20 3:27 pm

Marketing has gone visual, and video has taken center stage in business. You’re likely using video to enhance your marketing strategy already, but are you using it correctly? There are many ways to make videos to promote your company and improve your reputation, including testimonials, video ads, tutorials, interviews, video blogs (vlogs), product demos, product reviews, and presentations.

As you curate your video marketing strategy for the remainder of 2020, you should be aware of what those around you are doing. These current video marketing statistics can help you curate a more successful strategy.

1. About 89 percent of video marketers receive positive ROI when using videos.

They consider return on investment to mean both money and other positive aspects of ROI. About 83 percent of marketers also say that it helps with lead generation, 87 percent say that it increases their website traffic, and 80 percent say the use of video has increased their overall sales.

Social media is a huge source of revenue for marketers using video. In all, 91 percent of marketers report feeling satisfied with the ROI they earn using videos on social media.

2. Most of the U.S., 85 percent, are watching online video content monthly.

If you still believe people aren’t watching your videos, think again; they’re watching on every device they own, so optimizing video for every screen is still important.

Those aged 25-34 watch the most video, and males in that age group spend about 40 percent more time watching videos on the internet than their female counterparts.

Video watching is popular all over the world, and you’ll find similar statistics in most countries. The countries reported to watch the most video are Saudi Arabia and Turkey, which tied for first place at 95 percent of internet users watching videos during a given month.

3. Almost all marketers who have used video in the past will use it again in 2020.

That’s 99 percent of those who have used video in the past returning to their video strategies. As a marketer, you know that you’d never intentionally repeat a marketing tactic that was not working. This is a powerful testimony that video is effective, and it can lead to strides for your marketing strategy as well.

4. At the end of 2019, two thirds of video ads were 30 seconds long.

For a long time, the assumption was that humans and goldfish had about the same attention span of 5-7 seconds. However, with video, it’s much longer, and videos that were 30 seconds long consistently held viewer’s attention to the end.

This is up from 55 percent in 2018, showing that videos are getting longer, and consumers are more willing to watch them. Videos between 45 seconds and 60 seconds could be a major trend in the coming years.

5. Social media is king in the video marketing scene.

This likely doesn’t surprise you, but it’s still good to understand the statistics. On Twitter, for example, videos are 6 times more likely to be retweeted than a photo. Facebook says they get more than 8 billion videos per day with 34 percent of marketers using the live-stream option on the platform.

Instagram also gets a huge percentage of live stream videos from brands with 13 percent creating lives. The Stories feature on Instagram is also huge among brands with half a billion people tuning into Stories daily. It’s become a hub of activity for brands seeking connection with their customers.

YouTube, of course, is the biggest video scene. YouTube gets 500 hours of new video every minute, and a billion hours of YouTube videos are watched daily. 90 percent of brands who use video are posting to YouTube weekly.

This social media research indicates that social media video marketing is working, and it’s becoming a large part of video marketers’ tool belts. With each passing day, video is getting more popular, and you don’t want to waste another minute waiting to institute your own video marketing tactics.

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