Data acquired by Learnbonds.com shows that the paid ad impressions for the airline industry during the 15th week of this year dropped by 99% compared to a similar period in 2019. From the data, during the 15th week of 2020 the paid impressions were 2,661 while a year ago, the figure was 411,812.
Coronavirus pandemic fuels drop
By the 15th week of 2019, advertisers had bought about 4.5m ad impressions which dropped by 67% to 1.4m during a similar period this year. At the end of the 14th week this year, 3,312 ad impressions were bought compared to 452,907 last year.
In the first week of this year, 127,815 ad impressions were bought while for 2019 the figure was 166,747. The second week of 2019, had 331,583 impressions and later dropped to 166,480 this year. The highest ad impression paid for in 2020 was during the third week when the figure was 183,668 a drop of 35.4% from a similar period last year.
The drop in ad impressions bought began when the coronavirus started spreading across the world. Countries reacted by shutting borders including air transport to curb the spread. According to the report:
“Furthermore, if the virus spreads at the current rate, the borders will remain closed until further notice. This means that paid for ad impressions will remain low come in the second quarter of this year.”
On the other hand, the ad impressions bought in the television industry are rising. From the data, during the 15th week of this year, TV’s paid ad impressions stood at 105,351 an increase of 30% from 80,940 in 2019. In the 14th week of 2020, the paid TV ad impression was 98,519, a rise of 24% from 78,956 in 2019.
During the first 15 weeks of both 2019 and 2020, the highest-paid ad impression for the television industry was during the 13th week of this year when the figure stood at 259,470. During a similar period last year, the impressions were 157,869.
By the first week of this year, the ad impressions were 84,608 which is an increase from 73,484 registered in a similar period in 2019.
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