Sooner or later when starting a business, you’ll realise that you’re going to need a website. While in the past this might have meant employing a team of coders and designers to make you even a basic site, there are now plenty of online tools that allow you to design your website yourself, with options suitable for most budgets.
In this article, we speak to the London-based Webheads team and take a look at some important web design basics that all UK businesses should know about, whether they outsource their website or choose to design it alone.
The sole reason your website exists is to give your business exposure to potential customers. As such, your website needs to be designed to accommodate their needs to the best of your ability. Providing this utility should be at the centre of your design philosophy; you should try to think from the perspective of the consumer, and design each element of your website accordingly.
Often, this means making the information contained on your website easy to digest, with simple, intuitive links between each different part of your site.
Another thing that you need to consider, both as you initially design your website and as you continue to populate it with content, is how you approach SEO, or search engine optimisation. SEO is influenced by hundreds of different factors, from keywords to visitor bounce rates. It’s a complex subject, but it’s important that you understand at least the basics before you embark on your web design journey.
Less is more
The internet is becoming increasingly crowded, and people are bombarded with information throughout their waking hours. What will catch someone’s attention won’t be a massive wall of tiny text – it’ll be a catchy slogan, a slick logo. Focus on saying what you need to say in as few words as possible, and then say it in fewer.
Minimalism will be an increasingly important design trend going forward, applicable to all areas but especially to web design. Thankfully, it shouldn’t be difficult to implement – if anything, it should make your life easier, and lead to a deeper understanding of your brand ideals.
Call to action
Each element of your site needs to be designed around a subtle call to action, or CTA. Each piece of content, each page, should serve a purpose, made implicit or explicit to your site visitors. Implementing a CTA effectively is one of the hardest parts of web design. You don’t want to be so obvious as to drive away potential leads, but you also don’t want to be so subtle that you lose their interest.
Finding that line is a skill, one that will greatly help in the process of designing your website and helping your business grow.