Home Business Insights & Advice Top tips on expanding your business in London

Top tips on expanding your business in London

by John Saunders
3rd Mar 20 5:35 pm

London is a city that bustles with activity and it goes without saying that for the innovative entrepreneur; the opportunities are endless. If you already have a business operating in London, you might want to focus on growing and expanding it. You have come to just the right place for a few top tips on how to do that.

Five ways to expand your business in London

A business that doesn’t keep growing is a business that’s at risk of becoming stagnant.

A business that is already making sales and profits should be looking for opportunities to spur on growth. If you don’t, competitors will! That might leave your business failing to impress the London scene. It’s not only increasing your sales that will prepare your business for growth. It’s all about maintaining and sustaining your business’ overall profitability.

Use the following 5 tips to specifically grow your business in London:

  1. Diversify to increase sales.Diversifying a business is something that any natural entrepreneur will know how to do. For instance, a coffee bar in central London might offer loyal customers a rewards program or create a new product that absolutely has to be bought to keep their existing product current. This focuses on creating new ways to profit from existing customers. Finding new ways to improve customer service and make new sales to existing customers will certainly spur your business on to new growth and increased profits. Perhaps you can think of an add-on product, an upgrade, or complementary products and services.
  2. Improve your business to nurture interest and respect.
    Customers like to see a business that can move and change with the times. In order to do that, you need to ensure that your products and services remain current. You always need to be improving on your existing range to ensure that the needs of your customers can always be met. Product and service improvements lead to increased respect and interest from the target audience…and that means more sales and loyal support.

3. Find alternative business funding.

Many businesses in the UK dip into their daily operating money to pay for projects, new equipment, or advertising campaigns. This can cripple the business and stunt its growth. Instead of spending cash flow; look for additional funding for business growth in certain areas of the business, such as an unsecured business loan. Most of these loans are paid out within just 24 hours and they are also available to applicants who have a less than perfect credit score. You can use an unsecured business loan to start a new project, pay for an advertising campaign, buy new equipment, improve your facilities, or buy extra stock and so on.

4. Fully embrace social and digital selling channels.

According to HR News, there are 12 great reasons why small businesses need an online presence. Some of these reasons include accessibility, brand building, creates trust, and adds value to your relationships with customers. London itself is a bustling city, but that doesn’t mean that city dwellers don’t want to make use of the ultimate convenience too: online shopping. One of your first endeavours when seeking out new growth should be to build an online presence. Have a responsive website designed and develop your social media pages so that others might want to follow you. The more online presence you have, the better it will be for your business.

5. Come up with a new product/service.

Nothing can quite spur on growth more than the release of a popular new product. According to an interesting article published by Forbes, Apple (an obvious market leader) uses strategies such as new product development and updated/upgraded models to generate more profits for the company. If it works for Apple, it can work for you. Before releasing your new product on the market, work with marketing teams to create an online hype surrounding the release. This will spur on interest in the product and get both existing and new potential clients interested in what new product you have to offer. New products that are well thought out and planned are often successful in spurring on growth, especially on the London scene.

Last word

Put these top 5 tips on expanding your business in London to good use and you won’t regret it. Follow them, ask for advice, and never give up trying to grow and expand your business. Regardless of the size of your business, you can grow it exponentially in London – you just have to be willing to put in the time and effort required.

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