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St Austell toasts beer merger

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St Austell Brewery acquires Bath Ales for an undisclosed sum

Beer

Source: PYMCA/Photoshot

The rationalisation of the UK’s local brewery market in the face of ever more intense competition from a small number of leading players with strong distribution has resulted in another deal, with St Austell Brewery taking over Bath Ales for an undisclosed sum.

The deal creates a significant force in its market in the south west. Set up in 1995, Bath Ales has 11 pubs as well as a portfolio of 15 beers which has a loyal fan club. This is led by Gem, and sales across the group rose by 18% last year. St Austell has committed to investing in the brewery and estate to accelerate growth.

James Staughton, chief executive of St Austell, says: “For a long time Bath Ales has been a company I have admired and this exciting acquisition provides the coming together of two like-minded business. Bath Ales brews great beer and has a thriving pub estate, both of which complement those of St Austell Brewery. We want to build on Bath Ales’ success to date and are committing to a long-term significant investment in the Bath Ales brands, pub estate, people and brewing facilities.”

This story first appeared on Acquisitions Daily, a leading publication that provides critical comment, analysis and statistics on every important issue in acquisitions, mergers and buyouts. Sign up here for a free trial.




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