For the first time in 14-years McDonald’s has increased the price of their 99p cheeseburger amid rising inflation and soaring costs.
The cost of the 99p cheeseburger has now risen to £1.19 and McDonald’s has been slammed for the increase amid the cost of living.
McDonald’s said that they are increasing the price of “menu items impacted most by inflation” between 10p and 20p.
McDonald’s UK & Ireland chief executive officer Alistair Macrow said the increases will help the business cope “through incredibly challenging times.”
“Just like you, our company, our franchisees who own and operate our restaurants, and our suppliers are all feeling the impact of rising inflation,” he said in an email to customers.
“At times like this, we know that providing great value is important.
“Since we opened in the UK in 1974, we have committed to offering great tasting food at affordable prices, and that commitment will not change.
“But, today’s pressures mean, like many, we are having to make some tough choices about our prices.”
McDonald’s said they understand this is “not good news” and told their customer that they had “delayed and minimised these changes for as long as we could.”