According to trading platforms, the global exhibitions market is predicted to continue expanding at 4% compound annual growth rate (CAGR) until 2021. This growth is due to the relatively consistent growth shown in most emerging markets.
“Certain markets within SE Asia, including the Philippines, Malaysia, Vietnam, Thailand and Indonesia present exhibitors with encouraging opportunities for expansion,” says Stephen Brooks, advisor to Mack Brooks Exhibitions.
These markets are growing faster, on average, than GDP, driven by strong Government support to the local exhibition sector, and increased focus on the importance of trade flow throughout the region. New facilities are opening, such as ICE in Indonesia, and the increasing move to modernise the industry due to the entry of a greater number of international organisers is changing the landscape.
Face-to-face popular across Asian business sector
A recent survey by transport and logistics provider UPS of 600 buyers in three countries across the Asia-Pacific region shows that they use both traditional channels and e-commerce as procurement methods. More importantly for the exhibitions sector, they still consider offline relationships as the mainstay of business.
The industrial buyers surveyed come from Thailand, Japan and China, and support the traditional idea of the importance of face-to-face interactions. While consumers in these countries, as in most of the rest of the world, are connected online, B2B professionals want the personal touch.
Mack Brooks expansion into Asia started in 2012
The first move for Mack Brooks Exhibitions into this region was in 2012 when the exhibition company launched a new Thai edition of its Fastener Fair at the Bangkok International Trade and Exhibition Centre (BITEC). Held in September 2012, it was the latest edition of the Fastener Fair, which had reached Mumbai and Sao Paolo earlier in the same year.
This February and March, Mack Brooks Exhibitions organised the world’s premier airport exhibition, the inter airport Southeast Asia Singapore EXPO.
Held in Singapore, it marked Mack Brooks Exhibition’s continuation of its work in the Asian market in 2012. Increased demand for space at the exhibition reflects the increasing interest major suppliers have in trade shows and exhibitions in the Southeast Asian market.
Stephen says: “The growth in the types of specialist industries we have always been involved in makes the Asian market a natural extension for Mack Brooks.”
Mack Brooks tailor exhibitions to suit regional markets
Mack Brooks Exhibitions Group organises a large portfolio of B2B exhibitions, conferences and events all around the world and has done so since 1965. Particularly renowned for organising specific trade exhibitions in highly specialised industry sectors, the company’s focus in on networking, partnering and trading across international marketplaces.
Speciality sectors include airport technology, the chemical industry, fastener and fixing technology, paper, film, printing and rail technology among others. Over the decades, Mack Brooks has organised internationally successful exhibitions in a host of countries, ranging from the US to Singapore.
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