Home Business NewsBusinessBusiness Growth News Asda partners with Publicis Sapient to deliver full transformation of its online grocery business 

Asda partners with Publicis Sapient to deliver full transformation of its online grocery business 

by LLB Reporter
16th Feb 23 12:59 pm

The move will transition Asda’s online grocery business onto its own state-of-the-art platform from previous owner Walmart’s managed systems.

Asda Stores LTD and Publicis Sapient, the digital business transformation company, have today announced a partnership to transform Asda’s online grocery business, enabling the retailer on its journey of independence from former owner Walmart Inc, and helping Asda build its digital future.

The hugely ambitious programme will see Publicis Sapient take on the overall transformation of Asda’s ecommerce capability, delivering a new digital platform before April 2024.

Asda engaged Publicis Sapient to lead the project, integrating the company’s core SPEED capabilities – strategy, product, experience, engineering and data and AI – for an end-to-end transformation that will enable Asda to move off Walmart systems, while building a best-in-class, agile operating model that will create exponential value in terms of customer experience.

As part of Asda’s program of transformation to implement a new tech solution by 2024, Publicis Sapient have already built and implemented Asda’s new email marketing tool using Salesforce Marketing Cloud.

Julian Skelly, Senior Managing Partner at Publicis Sapient, said: “We are proud to be working with Asda, a beloved British brand, on transforming its online grocery platforms and helping the retailer build an agile organisation for digital success. The work is singularly focused on enabling Asda to be independent of Walmart and enabling the retailer to evolve and grow, focusing on exceptional usability and customer experience.”

Carl Dawson, Vice president – Chief Digital & Technology Officer at Asda, Said: “We are delighted to be partnering with Publicis Sapient, a leading digital business transformation company with a strong track record in e-commerce platforms. We look forward to a successful partnership and to the delivery of a platform that will enable a seamless transition for our customers, moving from a legacy system run by Walmart to an entirely independent Asda-owned platform.”

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