XTB, one of the leading stock exchange-listed FX & CFD brokers in the world, has joined forces with José Mourinho, one of the most decorated football managers of all time. The Portuguese coach has won a domestic title in a record four different countries (Portugal, England, Italy and Spain) and is one of only three managers to have won the UEFA Champions League twice with two clubs. Mourinho will be XTB’s global ambassador for the next two years.
I am really happy to announce our partnership with José Mourinho who is not only an extraordinary individual, but also a symbol of a manager who built his success on both strategy and a winning mindset. His story resonates well with our brand values and strategy. We share the same desire to achieve what we want and love. As José helps his team become the best in the world, we want to help our clients to become even better investors with XTB, providing the highest level of service and technology – said Omar Arnaout, CEO of XTB.
The announcement of the cooperation between José Mourinho and XTB marks the start of the broker’s new global branding campaign ‘Be like José’. The creative idea of the story is based on the concept of similarities between challenges faced by investors every day and those faced by a football manager. A good strategy, the desire to win, and learning from failure are the main factors of success in both football and finance.
I am delighted to become XTB’s ambassador for the coming years. In my discussions with XTB and getting to know each other, it was immediately clear to me that we share many of the same values in our respective journeys; passion, professionalism, care and genuine love for what we do. So I’m really happy to work with the amazing team at XTB and share my own experiences with their 200,000 plus traders worldwide. If you want to trade, be like me, choose XTB. – said José Mourinho.
XTB commenced the campaign with the launch of a video starring a new brand ambassador. The video can be viewed here.
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