There’s no question that Aston Martin has been a car crash on the stock market. Shareholders are sitting on eyewatering losses, but there have been some signs recently the luxury car maker is sputtering into life.
In theory, demand in this part of the market should be insulated from the cost-of-living pressures which are hitting sales of big-ticket items elsewhere. However, Aston Martin’s execution has been about as sure as a learner driver tackling Birmingham’s Spaghetti Junction and rendered comparisons with Italian supercar outfit Ferrari at its IPO somewhat ridiculous.
AJ Bell’s Russ Mould said: “In this context performing in line with expectations, even while chalking up a big loss, is enough to draw a warm response from the market. Looking under the bonnet, some of the fine details are encouraging too. The company is finally delivering some growth; it finished the year by generating free cash flow and it has improved margins.
“The company is at least trying to get things moving in the right direction, investing in new vehicles to help capitalise on what is still a brand with wide appeal among motorheads.”
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