Home Business Insights & Advice The importance of lists in content marketing

The importance of lists in content marketing

by John Saunders
28th Feb 22 3:02 pm

This article will discuss why lists are important in the field of content marketing. You may have heard terms such as ‘listicle’ in the past, and you may even understand a little about the concept, but do you know why they work? With the Bitcoin Era here, you need to be able to stand out from the crowd. Implementing lists into your online content strategy is a great way to do this. Here’s why they are so important.

Lists work across multiple mediums

Lists are not only a successful type of content marketing in the field of traditional online articles, but this format also translates well to video format. Brands such as WatchMojo have had massive and continued success with their ‘top ten’ style list videos, and these videos feature many popular topics and have reached millions of viewers for many years.

In the field of online articles, brands such as Unilad, LadBible, and Buzzfeed have mastered this form of content marketing with great success too.

Reach more customers

Since online content is consumed across a range of devices these days (laptops, smartphones, iPads etc), it should be optimisable, meaning that it can easily be read on any device. With this in mind, you can greatly expand the reach of your content, and also the adverts and links you include to advertise your products and services. More reach means more potential for sales.

Slow and steady no longer wins the race

It is an impossible task to keep up with all of the content available online nowadays, and this means that people’s attention spans are much shorter now. You have to make your point quickly, and the quicker you can do this, the more likely you are to retain your reader’s attention. But this isn’t necessarily a bad thing. If anything, it can enable your marketing team to draft shorter texts in a quicker time, meaning you can spend more time tracking the success of your articles, rather than writing them.

Evergreen and older content

One huge benefit of list-style articles is the ability to reuse older content that still holds relevance to your topic. This can help you to provide additional information, context, or can even help you save time writing, as you can focus on tweaking content, as opposed to writing from scratch.

Organisation is key

The more organised your content is, the more likely people are to read it. Nothing is more frustrating than reading a text that lacks direction or is disorganised. By creating list articles, you can instantly solve this problem. Plus, you have a range of options for how you choose to do so (e.g. top 10, top 5, bullet points, hashtags, topics etc).

Improved engagement

There are many reasons why this format works, and perhaps one of the biggest is the fact that readers can gain access to information quickly and concisely. This also improves the likelihood that readers will engage with any links or other content that you choose to include within the article. So why not try it out today

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