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Revealed: The world's most powerful brands

by LLB Editor
18th Feb 13 11:26 am

Ferrari has beaten Google and Coca Cola to be been named the most powerful brand in the world.

The news comes on the day the sports car manufacturer announced a โ‚ฌ1.76bn (ยฃ1.52) turnover and an increase in net profits by 7.6% to โ‚ฌ152.4m (ยฃ131).

The list, released by brand valuation and marketing firm Brand Finance rates companies on the basis of their financial performance and growth forecast for the next five years.

Although Ferrariโ€™s turnover is smaller than that of Google, the luxury car brand tops the list on the basis of โ€œfinancial metrics such as net margins, average revenue per customer, marketing and advertising spendโ€.

Speaking about the list, Ferrari Chairman Luca di Montezemolo said: โ€œIt is always a pleasure to top any list and still more so when the competition includes some of the worldโ€™s most famous companies. This achievement proves that even in very tough economic times, Italy can still offer the world businesses of excellence.

โ€œBehind this acknowledgement are exceptional products made by equally exceptional men and women. They made it possible and for that I thank them.โ€

Top 5 strongest brands in the world according to brand rating (US$ bn)

1. Ferrari

Brand Value: 2013 ย $3.6bn

Brand Value: 2012 $3.3bn

2. Googleย ย ย ย ย ย ย ย ย ย ย 

Brand Value 2013: $52.1bn

Brand Value 2012: $47.5bn

3. Coca-Cola

Brand Value 2013: $34.2bn

Brand Value 2012: $31.1bn

4. PwC

Brand Value 2013: $16.4bn

Brand Value 2012: $14.3bn

5. Hermesย ย ย ย ย ย ย ย ย ย 

Brand Value 2013: $4.5bn

Brand Value 2012: $3.4bn

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