Retail darling Superdry to open first shops in Turkey

SuperGroup, owner of the Superdry clothing brand, is going to foray into the exciting Turkish market for the first time.

It’s agreed a franchise deal with luxury fashion retailer Demsa so open three Superdry stores in Turkey by early next year: two in Istanbul and one in Ankara.

The deal spans five years in total, and the plan is to launch at least eight stores in total during that period, and also sell Superdry clothing though Demsa’s Harvey Nichols stores.

SuperGroup chief executive Julian Dunkerton said: “Turkey is a territory that has held our interest for some time and our partnership with Demsa Group offers the perfect opportunity to enter this diverse and growing market.

“Demsa Group has an excellent understanding of our brand ethos and we look forward to growing the partnership.”

Superdry currently boasts more than 400 stores in 60 countries through a mix of full ownership, licenses and franchises.

Parent company SuperGroup was founded by Dunkerton in 1985, but it was only when Superdry launched in 2003 that the business really exploded.

SuperGroup then floated in 2010, and is today valued at £942m thanks to a share price of 1,172p, seemingly having bounced back after a couple of rocky years.

• Follow us @LondonlovesBiz
• Try our free newsletter
• The LondonlovesTalent Awards: ENTRIES NOW OPEN