Home Business Insights & Advice Responsive website templates and why you need them

Responsive website templates and why you need them

by John Saunders
7th Oct 19 2:28 pm

In a mobile first world, responsive website templates should be the go-to for every website. It makes no difference if it’s just a personal site, a small business, or a big shopping website.

In the past, web developers were aware of varying screen sizes and resolutions among users, but the difference was not enough to make websites render differently depending on the device. It wasn’t until mobile devices came forth when responsive website templates became a thing.

Web design and responsive website templates

What we know today is that responsive web design was preceded by adaptive web design. The standard layout of an adaptive design meant that the website considered several screen widths that were common back in the days. However, screen ratios began to shift dramatically, and adaptive web design had to catch up.

It wasn’t simple to scale a website with HTML at the time and not all browsers supported JavaScript. With the drastic changes in screen size and ratio, not only the look and feel, but also the functionality of a website was put to a test.

Another thing web developers had to keep in mind when designing websites is the fact that data was a luxury. We’re not only thinking about mobile data, but the cookies and cache that slow down the browsers and the older devices themselves. When you can’t scale an image with HTML, you have to resort to using different resolutions of it.

Web developers and designers had to create a new set of pages for each website. A tiny update would call for complete design re-evaluation and open up much more work than anticipated. Fortunately, web design and development technology has come a long way since. Responsive website templates provide all of the functionality at a fraction of the cost that adaptive web design would cost you.

Why you need responsive website templates

To have a responsive website used to be the hallmark of a successful web design implementation. Nowadays responsive web design is practically imperative. While one might think it’s only about style, there are many practical considerations to responsive design nowadays. As the number of users on your website increases, so do the reasons you need to implement responsive web design.

It’s not only that bad design or screen malalignments can range anywhere from distasteful to offensive or downright annoying. Web design doesn’t only affect your visitors directly, but the way they get to your site, too.

In April 2015, Google launched Mobilegeddon. The Mobilegeddon Google update prioritized responsive websites in search result pages. However, Google’s Mobilegeddon only affected search results made from mobile devices.

Since Google introduced mobile-first indexing in July 2019, it’s more important than ever to have a responsive website. Even if we count tablets in the desktop category, people use mobile devices for browsing most of the time. Considering the large majority of browsing is done on a smartphone, it made perfect sense to Google to prioritize websites with responsive design.

Much more than responsive website templates with Ucraft

Responsive website templates can save webmasters a lot of time and energy. In the long run, responsive templates are surprisingly more cost-effective than the alternative. It can cost a lot to hire web developers and designers, relying on rapidly changing technologies and the need to use a different approach with each update.

If you want a solid foundation for your website, Ucraft has a wide array of responsive website templates for you to choose from. You can choose a ready-made template according to your sense of aesthetics or your type of business category. Personal website, blogging or e-commerce, Ucraft has numerous responsive website templates and all the tools you might find necessary.

You can create landing pages, logos, online stores and blogging platforms without any design or coding experience. The best part about Ucraft is that the templates provided are fully customizable while remaining responsive and mobile-friendly. That means you can play around with the design without fearing you might break something or hurt your Google search rankings.

Ucraft offers a 14-day trial without asking for credit card information so that anyone can check out the full range of available options. After the trial period, you can choose a pricing plan in line with the needs of your website and pay monthly or yearly.

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