Home Business Insights & Advice Red Tiger secures new content agreements for its growing suite of slots
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Red Tiger secures new content agreements for its growing suite of slots

by Sponsored Content
21st Apr 20 12:47 pm

One of the European iGaming industry’s fastest-growing slot game developers has secured a spate of new content deals, supplying its state-of-the-art high-definition (HD) video slots to some of the biggest operators in the sector. Red Tiger Gaming has been in existence for just six years but already it has captured the imagination of slot players across the continent, with its in-house team of designers, developers and mathematicians all passionate about futureproofing the online slot experience.

The studio has confirmed that it has agreed a deal with one of the industry’s most prominent regulated markets, British-based Sky Vegas. The Sky Vegas brand has a great reputation for providing secure and fair slot games, with the platform’s entire suite of video slots certified independently and regularly by TST. It’s a mark of how far Red Tiger has come in such a short space of time that it has been able to strike a deal with such a well-established operator boasting a broad customer base.

The deal with Sky Vegas means that Red Tiger’s daily and hourly progressive jackpot slots will also be made available to Sky Vegas customers, supplementing the platform’s existing progressive slot titles. Red Tiger’s slot games have had to be integrated with SG Digital’s OGS platform in order to be accessible to Sky Vegas players.

Red Tiger’s agreement with Sky Vegas is just one of many signed and sealed in recent weeks. The iGaming operator Glitnor Group, licensed by the Malta Gaming Authority, has also agreed to take the studio’s full suite of games, expanding Red Tiger’s exposure to Scandinavia, mainland Europe and as far afield as Japan. Meanwhile Red Tiger’s slot portfolio has also been launched with one of Sweden’s leading regulated iGaming operators Svenska Spel Sport & Casino – a platform that once monopolised iGaming in Sweden but remains a leading operator despite increased regulation in the Swedish market.

Red Tiger is now owned by Swedish games developer NetEnt

In autumn 2019, Red Tiger revealed its original founders were being bought out in a nine-figure deal. Swedish iGaming software giants NetEnt opted to buy the studio for £220 million, taking control of the Red Tiger Studio in an all-cash deal. It was an historical moment for NetEnt given that this was their first ever purchase of another slot studio, amalgamating two of iGaming’s most innovative development teams in the process.

There are many reasons why Red Tiger was deemed a sound investment for NetEnt. Last year alone, Red Tiger generated revenues of £18 million from its slot games, as the studio soared up the rankings as one of the best performing software providers in 2019. Generating multi-million annual revenues within half a decade of entering the iGaming industry undoubtedly pricked the ears of NetEnt’s board, with their deeper pockets and resources hoping to accelerate Red Tiger’s growth further still in 2020 and beyond.

Another sound financial reason why NetEnt was so desperate to bring Red Tiger’s library of slot games under one roof was its daily jackpot games. Red Tiger’s progressive jackpot network spans a vast spectrum of iGaming operators, attracting many players to their daily and hourly jackpots. Its Daily Drop Jackpots Network was awarded Best Casino Product at the 2020 Global Gaming Awards in London. Red Tiger’s jackpot slots have since been rapidly endorsed by the NetEnt-powered online casinos.

Red Tiger Gaming has long been committed to delivering excellence within the most highly regulated iGaming markets too. In the UK, Red Tiger’s library of video slots are licensed by the UK Gambling Commission and in the European market, they are licensed by the Malta Gaming Authority. Both the UKGC and the MGA are considered the most stringent iGaming jurisdictions on the planet, such is their desire to create the safest and fairest possible landscapes for casino-goers online. Red Tiger’s growing number of iGaming licences will have also been of huge appeal to NetEnt’s hierarchy.

All in all, it seems like NetEnt’s acquisition was a relatively low-risk, high-reward deal. Although there are pitfalls with all iGaming investments, the fact that Red Tiger already has substantial partnerships and content agreements with online casinos across the globe means that the studio is well set to become a global software brand in the years to come.

What’s next for Red Tiger?

There is a sense of opportunity in the table game sector for the likes of Red Tiger. Given that the studio has managed to yield eight-figure gross earnings through its slot titles alone, its revenue potential could go through the roof if it invests more time in table games. Prior to NetEnt’s takeover, Red Tiger was already on track with developing a new suite of poker, blackjack, baccarat and roulette video games. Whether this will happen post-acquisition is up for debate, given that the titles could provide unnecessary competition with NetEnt’s own innovative portfolio of live dealer casino games powered by high-definition live streaming technology.

Image by Beri Garrett from Pixabay

Red Tiger is still firmly fixed on releasing new and enchanting video slots, with its latest arrival causing significant fanfare in iGaming circles. The Wild Hatter slot is inspired by the Mad Hatter’s Tea Party scene from Alice in Wonderland, with the five-reel, 30-payline slot placed within a mystical and colourful mushroom-filled garden. Players are transported directly through the looking glass with this magical game, which incorporates plenty of immersive characters on the reels including the Cheshire cat and the iconic teapot. Of course, there’s also a clever fairytale-themed slot soundtrack for company on the eels too.

The Wild Hatter slot further underlines the fact that Red Tiger is a developer with its fingers well and truly on the pulse of popular culture. Its slots are often inspired by some of the best-loved franchises, books and characters of our time. There’s also a distinctly seasonal feel about some of their releases, with their Lucky Easter slot becoming one of the most played slot titles online during March and April. Players get the chance to land ‘wild’ chicks on the reels for a chance to go on their very own Easter egg hunt for big jackpots.

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