Pub operator Greene King has reported “strong trading” for the two weeks covering Christmas and New Year’s as more British pub-goers toasted to pints of beers and ales at its outlets.
Greene King pubs report pre-Christmas like-for-like sales +10.9%: on Christmas Day, £7.7m: past 36 week sales +3.2%
— Douglas Fraser✒️🎥🎙 (@BBCDouglasF) January 8, 2019
The company said Christmas and New Year sales soared 10.9 per cent and it achieved record Christmas Day sales of £7.7m.
Greene King, which brews ales such as Greene King IPA, Old Speckled Hen and Abbot Ale, said comparable sales at its pubs rose 3.2 percent for the 36-week period ending Jan 6, 2019.
It said it remains on course to dispose of 100-110 pubs and open around nine new pubs in the current financial year.