This website londonlovesbusiness.com/christmas-sales-boost-morrisons-reports-strong-trading/ is currently offline. Cloudflare's Always Online™ shows a snapshot of this web page from the Internet Archive's Wayback Machine. To check for the live version, click Refresh.

Christmas sales boost: Morrisons reports strong trading

by January 9, 2018

written by 9^th Jan 18 9:19 am

Shares were up 4.5 per cent in early trading

Morrisons today announced that it enjoyed strong Christmas and New Year trading as like-for-like retail sales rose 2.1 per cent in the ten weeks to 7 January. The retailer said it kept a lid on prices for shoppers despite higher commodity costs.

The Bradford-based retailer also announced that its previously announced tie-up with convenience store chain McColl’s will kick off this month. Shares were up 4.5 per cent in early trading.

“Despite input cost pressures on many commodities, the price of a basket of key Christmas items was the same as last year,” the company said.

Chief executive David Potts said: “More and more customers found more things they wanted to buy at competitive prices at Morrisons this Christmas.”

The figures come after monthly data from the British Retail Consortiumshowed a stark disparity between the performance of supermarkets and non-food retailers, as squeezed shoppers prioritised essentials such as food leaving less left over for Christmas gifts.