Objective facts are hard to establish, but there’s one truth that stares back at us all. Traditional media outlets such as print, television, physical advertising, and radio have lost their verve, and have had to make way for a more flamboyant and novel digital media framework.
Fuelled by the promise of globalisation and trailblazing innovation in the domain of online connectivity and social media, this new digital-media landscape has seen unprecedented growth, branching off to every facet of life, ranging from commerce, education, to lifestyle and public relations. Every skyscraper requires a robust foundation and digital-media infrastructure is no different, where Online Influencers and Social Media Strategists form the underpinning of this staggering enterprise.
These tech-savvy social media gurus, or Influencers, have radically altered the brand-consumer relationship. Traditionally, brands could launch independent marketing campaigns to influence consumer buying decisions and generate sales, but that’s not the case now.
As a vast majority of the world tunes to the digital realm, Influencers, and Social Media Collaborators hold an alarmingly amplified sway over consumer buying decisions, and that is why brands and companies have yielded to their marketing prowess. Brand campaigns that have famous influencers at their epicentre can invigorate consumer engagement and boost purchasing.
Recognising the impact of the opportunity offered by the world of influencing is an arduous task, but is one that was expertly navigated by a world-renowned social media mogul, who quickly rose to the top-tier of the world of influencing and public relations.
Antoin Commane is an entrepreneur, who owns multiple businesses including Coveria advertising agency and DDW (short for Don’t Die Wondering) a high-end magazine and society. He has been extensively covered by media outlets such as BBC News and The Times. Owing to his thriving nightclub business in London frequented by prominent celebrities, and a massive Instagram following, Antoin Commane was able to crack the code of glamour and grandeur.
He decided to create an exclusive echo-chamber, where private members could get access to the world of luxury, fashion and elite lifestyle. This is where the idea of Don’t Die Wondering came about.
What is DDW?
Don’t Die Wondering is a private, membership-only society of influencers, socialites, celebrities, and prominent social media figures. To maintain the quality of people inducted, each prospective member has to go through a rigorous process, before a membership committee.
The idea behind Don’tDieWondering is to connect prominent social media figures and socialites to engage with one another, and collectively hone their connection-based craft. DDW gets exclusive intel for the social scene of London and New York and provides its members access to the most coveted events in fashion, music art, and lifestyle.
If you are looking for exclusive access to the world of high-end luxury, then Don’tDieWondering is your safe bet.
The influencing realm post COVID-19
With the majority of the world in lockdown, people have realised the bursting importance of online branding, marketing and image building. Brands that have suffered most at the behest of COVID-19 were those that had not utilised the power of online marketing, and had rather relied to traditional media outlets.
Losing the ability to communicate with its target audience can be devastating for the growth plans of any business. Getting in touch with decorated collectives like the DDW provides brands with a vital opportunity to connect with stellar influencers and revamp their public image by collaborating.
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