Alexachung partners with Laybuy

Laybuy, the risk-free payments platform, has teamed up with fashion brand ALEXACHUNG to offer Laybuy as a payment option in the UK, allowing customers to spread the cost of purchases over six equal weekly payments.

The collaboration enables ALEXACHUNG to give its customers even more flexibility when making payments, whilst also benefitting from Laybuy’s proven risk-free approach, with retailers receiving full payment up-front while Laybuy takes all of the credit risk.

Edwin Bodson, Managing Director, ALEXACHUNG said, “ALEXACHUNG is excited to partner with Laybuy and offer our customers a new way to acquire and invest in pieces from our collections. The flexibility offered by Laybuy is key for our audience and will only help to broaden our customer base.”

“We’re delighted to be working with ALEXACHUNG in the UK and the timing is perfect with the pre-fall 2019 collection having recently launched.” said Gary Rohloff, Co-Founder and Managing Director of Laybuy. “Brands recognise that customers want more options and better ways to pay, and that it needs to be done responsibly. That’s precisely what Laybuy has been designed to do, and we’re seeing a huge amount of interest from retailers in the UK wanting to take advantage of this.”

The ‘buy now, pay later’ platform from Laybuy is proven to help retailers increase sales, basket size and the number of transactions, as well as gain brand new customers. Since launching 2 years ago, Laybuy’s retail partners have seen order values rise by 60%, online & instore conversion rates increase by 50%, and new customer acquisition rise by 30%.

Laybuy is particularly popular among millennial consumers, who increasingly want more flexible ways of paying, responsibly, without having to resort to credit cards and expensive interest rates. Laybuy allows brands like ALEXACHUNG and Footasylum in the UK to offer customers this flexibility, with an interest-free option to spread the cost of aspirational purchases. Laybuy also uses robust credit checks powered by Experian to set responsible credit limits.