Home Business Insights & Advice A new generation of online gamblers – GenZ

A new generation of online gamblers – GenZ

by Sarah Dunsby
19th Dec 23 2:05 pm

Online gambling has become the new craze among younger gaming fanatics with a keen sense towards casino entertainment. Whether dabbling with poker strategies or simply relaxing with a themed slot game, the younger generation is finding great entertainment through online casino games, showing an increase in business for the iGaming industry.

How iGaming innovations are breaking scepticism

Although the new generation is said to be less interested in online gambling, the new innovations of live immersive games, crash games, and progressive jackpots are quickly attracting new players. To appeal to this new demographic, many online casinos are thriving by introducing exciting twists on traditional gambling games such as poker and creating emphasis on popular themes. With the legal age of gambling in the UK being 18 years of age, the majority of younger people only become interested in iGaming in their mid-20s.

The main reasons for the increase in casino popularity

Gaming options and ease of access

Gambling is much easier to access now than ever before, causing interest among the new generation to use their smartphones to play casino games. Furthermore, with social media’s role in entertainment, social aspects of gaming, such as poker chat rooms and competitive play through live and crash games, are becoming vastly popular. With mobile gambling and a variety of secure payment methods, ease of access has also sparked interest.

Trustworthiness and security in modern times online casinos

One of the biggest barriers between online casinos and the younger generation is concerns over security and trustworthiness. With modern technology being able to protect players‘ data and personal information, it has become easy to trust platforms. It is, however, advised to only join online casinos that are licenced and regulated by the UK Gambling Commission.

Steps taken by online casinos to increase popularity

Modern design and secure gaming

Online casinos, in general, now have a greater focus on having a modern design with proper security and usability. This is partly due to the increase in interest of the younger generation in playing casino games from platforms that are truly secure, with a focus on maintaining their security protocols.

Sports betting

One of the biggest surprises in the popularity of online gambling with the younger generation is the spike in sports betting. Sports betting, although still tied to chance, does, however, create greater odds as you can do thorough research to increase your chance of placing a winning bet. Reliable online casinos such as 32Red have sportsbook sections that make it possible to live stream eSports matches and bet according to odds. Furthermore, sports promotions are considered to be most helpful as you could opt to use bonuses such as cashback to place near risk-free bets.

Mobile casino apps

In modern times, it has been proven that apps are big business and can stand as a brand’s sole attraction towards the general public, especially towards the new generation of entertainment seekers. With the popularity of apps, most online casinos now have online gambling apps with fully mobile-optimized games. In some cases, a casino may even have various apps dedicated to specific types of games, such as with Top UK Online Casino Unibet’s Sports, Casino, and Poker dedicated apps.

Collaborations with influencers

By collaborating with influencers, online casinos are able to introduce their gaming options to a broader audience through trusted channels. Influencers play an essential role in introducing the right brand to their specific interest groups. From an affiliate standpoint, influencers and casinos work together to introduce individuals to special promotions and bonuses. In some cases, you can also find influencers discussing the helpful advantages of strategising when playing casino games, as well as advocating the importance of responsible gambling.

VR and Metaverse possibilities

The use of VR in online gambling is considered to be the future of the iGaming industry, where constant innovation is key to successfully rewatching the new generation of gamblers. Although limited progress has been made in introducing the metaverse and VR into online gambling, it is fast becoming a focus point with casino game developers as the industry is set to reach  19.4 Billion euros by 2025.


Please play responsibly. For more information and advice visit https://www.begambleaware.org

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