Twitter is ramping up its commercial strategy and potentially changing the way we shop online with the announcement of an innovative partnership with Amazon.
Twitter will allow you to use the hashtag #amazonbasket in response to a tweet containing a link to an Amazon product, and that product will then be added to your Amazon shopping basket.
You’ll have to connect your Amazon and Twitter accounts, and you will still have to go to Amazon to pay for the product and complete the purchase.
This video explains how it works:
Amazon said in a statement yesterday: “When Amazon customers see an Amazon.co.uk product link in a tweet, be it from a friend, a celebrity, or a brand, they simply include #AmazonBasket in their reply tweet and the product is added to their Amazon.co.uk account shopping basket.”
The announcement comes less than a week after Twitter reported a $132m loss.
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The social media giant’s user growth has slowed, and it is still struggling to make money.
But this partnership could mark the beginning of Twitter’s move to profitability. We expect more similar deals to come as the platform finds ways to monetise itself beyond just sponsored tweets.