Home Business NewsBusiness Woah! Missing delivery options cost the high street £4.9bn

Woah! Missing delivery options cost the high street £4.9bn

by LLB Reporter
15th Sep 16 10:57 am

10 per cent of online shoppers would pay £11 or more for one-hour delivery

Consumers are forking out £4.9bn less with their favourite high street retailers online due to missing delivery options, according to research from on-demand delivery platform Stuart.

Nearly three-quarters [72 per cent] of consumers said they would shop more with their favourite high street retailer if it offered same-day delivery, spending an average of £168 extra each year.

Here are the key stats from the report:

Key delivery statistics:

32 per cent of consumers always choose a high street retailer that offers same-day delivery over one that doesn’t

79 per cent would switch from their favourite high street retailer if it didn’t offer their preferred delivery method

62 per cent would pay a premium for same-day delivery, offering a potential extra £94m in revenue from deliveries alone.

10 per cent of online shoppers would pay £11 or more for one-hour delivery

“The findings highlight a growing need to address convenience in the last mile of the customer journey: delivery,” David Saenz, UK MD, Stuart, said.

“In today’s economy search and purchase are just a click away. Retailers understand that consumers, more in control and demanding than ever before, have the same expectation when it comes to delivery, and are looking for a way to satisfy those expectations.”

“The research paints a picture of a modern-day consumer who considers fast, flexible delivery a must-have in a society driven by convenience. Yet too often convenient delivery – and returns – are being considered a ‘nice to have’, not a necessity, by high street brands,” continued Saenz. “Online shoppers, however, view delivery as the lynch pin when it comes to their brand loyalty. In five years’ time, instantaneous delivery and returns will be mainstream. The retailers who invest in this now will not only be winning the race for consumer loyalty but will also reap the financial rewards that come with it.”

 

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