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So British Gas decided to do a Twitter chat on the same day it hiked prices by 9.2%, with the average customer’s annual bill rising more than £120.
Result? #SocialMediaFail
The #askBG hashtag has taken Twitter by storm, with customers tweeting about everything from why monkeys were sent to space to Scrooge McDuck.
It all started when British Gas tweeted that its customer services director will host a Q&A on Twitter.
Our Customer Services Director Bert Pijls will be taking part in a Q&A about our price rise at 1-2pm. Tweet your questions using #AskBG!
— British Gas (@BritishGas) October 17, 2013
And then it never stopped.
Take a look at some of the funniest #askBG tweets:
#AskBG Can you please recommend my ice cream business to your shareholders? They will be cheap as I now don’t need a freezer.
— slightlysuburbandad (@slightlysubdad) October 17, 2013
RT @hullstephen: British Gas social media team arrive for Twitter Q&A #AskBGpic.twitter.com/gilNJehcNW
— Darren Healy (@DarrenHealy_) October 17, 2013
@BritishGas#askbgcan you show an updated picture please; I doubt he looks so relaxed now pic.twitter.com/HXGHdTRDnN
— Tim Crichton (@TimCrichton) October 17, 2013
Can you still balance an umbrella on yer nose? And how did it feel to get dropped for Mike Hooper? #AskBG#LFC
— Kop Magazine (@TheKopMagazine) October 17, 2013
#askbg Do you prefer one 36 carrot gold diamond encrusted horse sized duck, or 100 36 carrot gold diamond encrusted duck sized horses?
— John Coventry (@JohnnyCov) October 17, 2013
Is it really possible to swim through vaults full of pound coins like Scrooge McDuck? #askBG
— Ellie Mann (@Elliemann7) October 17, 2013
#askbg. Did you forget the balaclava? Isnt that normal in a planned robbery?
— James Hobson (@jamesdhobson) October 17, 2013
Why did you send a monkey to space? #AskBG
— Alan Simpson (@alansimpleton) October 17, 2013
British Gas’ official statement about #AskBG social media fail
“Our announcement today is difficult news for customers. We didn’t make this decision lightly. We know people are worried about rising energy prices and they want to talk about this – including on twitter – and it’s important we’re there for them to talk to. That’s why we offered a Q&A session with our customer services director. It was the right thing to do because we are committed to being open and transparent with our customers at all times. We also want to make clear rising prices don’t have to mean rising bills and there is help available.”
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What banknotes are better for lighting the directors cigars £20 or £50? #askbg
— Stewart Houston (@stuiys) October 17, 2013
#AskBGMaybe change the advertising on your website? pic.twitter.com/NuCFDRq5hY
— Lisaaaargh! (@BiscuitAhoy) October 17, 2013
#AskBGI’ve just had a phone call from Michael O’Leary from @Ryanair. He’s asked me to thank you for taking the heat off him and #TellMOL
— AngryBritain.com (@AngryBritain) October 17, 2013
Should we just send our grandparents to Guantomino Bay where they’ll be warm for the winter and its less torture? #AskBG
— Dan Davies (@DanimalDDavies) October 17, 2013
#AskBGhave you considered typing lessons to improve your speed?
— Alan Gibbs (@alan_gibbs) October 17, 2013
Here is a Giraffe. Are you having one with your price rises? #AskBGpic.twitter.com/RtLiTNKicO
— AngryBritain.com (@AngryBritain) October 17, 2013
I’ve found a cheaper way of heating than British Gas #AskBGpic.twitter.com/7EVMTbi5Q0
— Tony Shepherd (@tony_sheppy) October 17, 2013
#AskBGWhy, oh why, oh why would you do this? WHY? *beats head against desk repeatedly* Seriously. Why?
— Le Creuset Fiend (@LeCreusetFiend) October 17, 2013
My bedroom has a window where the sun comes in and that makes one side of my room really hot, how much do I owe you? #AskBG
— Kaiser Farrell (@KaiFarrell_) October 17, 2013
@BritishGas our boiler keeps switching itself off. Did it know about your price rise in advance? #AskBG
— Activate Media (@ActivateMedia) October 17, 2013
Dear British Gas, How is it possible that you’ve become more of a nuisance to the British public than Piers Morgan? #AskBG
— Henry Fraser (@henryfraser0) October 17, 2013
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