New findings from a study by Veritas Technologies, a leader in multi-cloud data management, indicate that many organisations will be inundated with requests for personal information from UK consumers, with two in five (40 per cent) already planning to take advantage of their data privacy rights within six months of the new General Data Protection Regulation (GDPR) coming into force on May 25, 2018.
Under the new GDPR, European Union (EU) residents will have greater control over their personal data. Currently, EU residents already have the right to ask a company what personal data is held on them (e.g., gender, age, location, sexual preference, religious beliefs, passport/ driver’s licence information, etc.) and beginning May 25, 2018, they will also have enhanced rights to ask to have their data deleted (‘right to be forgotten’). Businesses will be required to sufficiently respond to these requests within one month of receiving the request.
A new study, commissioned by Veritas and conducted by 3GEM, surveyed 3,000 adults, including 1,000 in the UK. It reveals that consumers are most likely to target the following industries with personal data requests:
- Financial services companies, including banks and insurance companies (56 per cent)
- Social media companies (48 per cent)
- Retailers (46 per cent)
- Former, current or potential employers (24 per cent)
- Healthcare providers (21 per cent)