With the internet already crowded with millions of blog posts, and with thousands more being added every day, you need to find a way to keep your content fresh. Creating new content is a great way to bring new customers to your website as well as keeping loyal customers engaged. Maintaining a stream of fresh content is crucial for all businesses, especially in the Bitcoin Era.
Analyse your data
Google Analytics is a superb tool for finding out which blogs are doing well and which aren’t doing well. By carefully analysing this data you’ll see which content needs to be updated, which needs to be expanded on and what needs to be talked about more.
It’s also a good idea to check out what your competitors are doing when it comes to content. This could give you some inspiring ideas to create new content. However, the idea is not to simply copy what you see elsewhere (Google quickly picks up on duplicated content). Make sure you are giving your unique take on the topic, that will ensure your content is fresh.
Check out social media trends
Running out of fresh content ideas? Social media is a great way to find out about the latest trends or news to get some inspiration for your next piece of content, whether it be a blog or a social media post. Taking a look at ‘question and answer’ boards, such as Quora and Reddit could also provide you with some great content ideas to write about based on current trends.
Make sure your links still work
One of the biggest tips to keep your content fresh is to make sure your links are updated. Many websites forget to do this and soon find their search engine ranking suffers as a result of their broken links.
Ensure content is visually appealing
Nowadays, people respond better to content that is more visually appealing. In fact, now over 91% prefer visual content over purely text-based content. Take a look through your old content and add more visual content, whether that’s videos or pictures to provide more visual flair, making it both easier to read and come across as more compelling.
Ensure content is up to date
You’ve probably written loads of content over the past few years. However, with trends changing and new data available all the time, it is time for you to update what you’ve written. Searchers often look at when the content was written before clicking on a link. This is because if the content is too old it is probably not relevant anymore.
What’s more, Google often ranks down old content in favour of newer, more up to date content. So, it’s often a good idea to have a look at all your old content and try to update it with new facts, and more relevant pieces of information. That will get the Google bots running to your site to index the new data.
Another great content strategy is to check on search engines for the current content in your industry. It’s possible that an important topic has not been updated in a while. Now, you can write some new content and bring much more viewers to your website by providing something that your competitors have not done yet.