Research by the Ludic Group finds businesses are misaligned with their people
New research published today by The Ludic Group has found that the changing nature of workforces and the growing need for a flexible workplace are creating new challenges for communication, collaboration and engagement for businesses across the UK.
The impact of technology is causing digital chaos, with businesses struggling to get the communications balance right. With the number of channels and tools increasing almost half of people (44 per cent) want to hear more from employers. Perhaps surprisingly, one in five (20 per cent) individuals said that their firm has not used any tools or techniques to communicate with them. This lack of communication results in people being disconnected from the business strategy, with only half of individuals (50 per cent) reported fully aligned with their company’s objectives and 44 per cent not knowing or understanding what these are.
At the same time, people increasingly want to design their own working experience and expect more flexibility from their employers. Nearly half (44 per cent) of individuals would like to work from home regularly, while 6 per cent want to hot desk and almost a quarter want to keep their own desk at work. Almost a fifth are not offered opportunities for flexible working at all. This is a significant shift in where people choose to work and how people identify with what work is. However, unsatisfactory levels of engagement have been reported with less than two-fifths, 37 per cent of individuals highly engaged and one in twenty, 4 per cent actually feeling disengaged and 23 per cent, don’t think their company makes a concerted effort to engage them whether onsite or working remotely.
“This report highlights the fundamental changes that need to be put in place for organisations to succeed in the digitally enabled working environment,” said Paul Ashcroft, co-founder and partner, the Ludic Group. “Organisations need to create a supportive environment for flexible working and invest in providing this flexibility in the ways the employee of the future has already come to expect. The traditional model of going to a fixed daily place of work is rapidly changing. Work is taking place online, wherever people may be. The best organisations will ensure continuity and effectiveness of work no matter where people are located.”
In this new digitally enabled workplace, personalised learning and development at scale are paramount for successful businesses. The study reveals that one in 10 individuals don’t receive personal development at work, rising to 25 per cent of people at small businesses. The provision of development programmes increases with business size across all learning delivery methods, except for in-person training where it drops after 250-1000 people. A further challenge for organisations is that for training to be more effective it needs to be personalised to the individual and 26 per cent of people in the UK reported that training is not personalised enough for their needs.
The report, which surveyed over 5,000 employed adults across the UK, explores the main trends identified: Digital chaos, Tribal workforce, Mass Personalisation, Intergeneration game and provides key recommendations in light of the findings.