Home Business Insights & Advice The impact of social media marketing on entrepreneurs

The impact of social media marketing on entrepreneurs

1st Jun 18 11:35 am

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Businesses stand many benefits when they use social media to market their products and services. As an entrepreneur, you should look for ways to leverage social media to boost the performance of your business. With more than 3 billion people across the world on social media, you have access to a huge market that can be utilized to drive success. If you are not using social media, you are missing a big opportunity to use an effective and inexpensive solution to market your business.

Here are some of the reasons you should consider using social media marketing.

Increase brand awareness

With almost half of world’s population on social media, this is a new avenue through which you can reach targeted potential customers. People connect with brands they know as well as those they find interesting based on their interests. About 60% of users on Instagram discover new products through the platform, so launching a new brand on social media does not mean you will not be able to get followers. Get on social media to ensure your brand is known and embraced across the world.

Boost website traffic

Without traffic to your website, your marketing campaigns may turn futile. One way to boost traffic is to use social media to connect with potential customers. As soon as you publish new content on your website, you should share across the different social media channels where you have a following. If the content is useful, more people will share with their friends and followers and this will continue to increase your traffic flow. Also being part of social media chats on Twitter could get people interested in learning about your brand.

Reputation management

The things your customers talk about your brand on social media will impact its growth. You need to be part of the conversation and ensure you offer relevant feedback to complaints. Pick up on posts about your business and share about the positives while also addressing any negatives highlighted. Note that content on social media spreads like bush fire and if someone raises one complaint it could damage your sales within less than a day. That’s why if your business targets London you should hire a London social media agency that will help you to handle all the tasks that relate to social media to ensure the reputation of the business is reinforced.

Gauge sentiment around your business

You could also use social media as a place to gather important information about your brand. The sentiment across the platforms could tell you what you are doing wrong and the things you are getting right. With this information, you can amend the right places to offer customers more satisfaction and allow your business to thrive. Gauge the positive or negative mood exhibited in social media posts to know how to respond.

Any business can use social media to improve its outlook and performance in different areas. Different social media platforms have daily active users to the tune of millions, something that presents a huge opportunity to reach a huge audience. You could promote products to improve sales, and this is a perfect place to engage customers.

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