Home Business Insights & Advice The beginner’s guide to YouTube marketing for small businesses

The beginner’s guide to YouTube marketing for small businesses

by Sarah Dunsby
21st Jan 20 3:56 pm

Every e-commerce store, online vendor, and small businesses out there are leveraging video content to engage more users and hence increase their revenue. Are you after the same approach? Well, you’ve come to the right place.

YouTube is certainly the second most visited search engine after Google. Every minute, about 300 hours of videos are uploaded on YouTube. Considering the ever-growing popularity of video content, if you haven’t added YouTube to your marketing strategies, you’re probably leaving a lot of money on the table.

YouTube marketing for small businesses

Do you own a small business? Read on to learn more about YouTube marketing for small businesses:

Create a strategy

YouTube marketing isn’t much different from social media platforms like Instagram, Facebook, Twitter, Snapchat etc. It all starts with creating an adequate strategy – followed by a schedule. The very first step is to define your goals. In most cases, small businesses create a YouTube channel to achieve higher engagement, clicks, traffic and reach.

At this stage, you need to define your goals and commit to a schedule. Here is a to-do list of creating a strategy and schedule:

  • Would you hire a YouTube marketer or will you take on the job by yourself?
  • How many hours can you give to YouTube marketing?
  • What kind of videos will you be making?
  • Is your product online based?
  • Would you want to derive traffic from other social media channels?

Answering the listed questions will definitely lead you somewhere closer to your YouTube marketing goals.

Competitors research

Competitors’ research is the most crucial part of YouTube marketing. Determining what kind of videos your competitors are posting, what are their goals, and if they’ve been successful leveraging YouTube for their business is a good step.

Go through the competitors’ channels and make a list of:

  • Their ranked videos
  • Things they didn’t cover in the channel
  • Types of videos they post
  • Response to different types of videos

After that, any small business would better be able to start with their own channel.

Types of videos

So, what kind of videos small businesses should post on their channels? Here are few videos ideas to help small businesses get started with their YouTube channel:

  • Listicles: Videos like “Top 10 Smart Phones”, “10 Best Places to Visit”, and “5 Affordable 3-Star Hotels in XYZ” etc.
  • How-to Videos: These are basically tutorials where you can educate your audience about using your products/services.
  • Behind the Scenes: Perfect way to connect with your audience. You can take your audience behind the scenes and let them know how you started offering or manufacturing your products/services. For example, interview videos and video podcasts.
  • Product Reviews: Reviewing a product to help users select the best choice on the market.

Create a YouTube channel

Now is the right time to create a YouTube Channel. It is recommended to name the YouTube channel after the brand name itself. Add a compelling cover and profile picture and you’re good to follow the next step.

Focus on getting more subscribers

You’ve posted some videos but unable to get more subscribers over the last few weeks. If that is the case, share your YouTube channel on your website, social media accounts, and websites like Quora. If there isn’t any significant result, one can leverage paid YouTube subscribers.

There are many social media promotion websites providing targeted real YouTube subscribers that actually take part in your YouTube channel activities. In this regard, Social Boss is the leading YouTube marketing platform.

SEO optimise your YouTube channel

Just like a business website or other social media platforms, SEO optimizing your YouTube channel definitely makes a difference. Here are some important things to consider when ranking videos on YouTube:

  • Find rich SEO Keywords.
  • Use compelling meta descriptions, titles, and thumbnails.
  • Make use of Video Tags.
  • Integrate video transcript to your videos.
  • Keep track of watch time and try to improve it.
  • Focus on your engagement rate and keep changing strategies unless you hit the bull’s eye
  • Use an authentic YouTube subscriber provider to skyrocket your channel’s subscriber rate.

Final verdict

If you think once you’re done posting a few videos, YouTube marketing will become easier, that is not the case. As a business grows on YouTube, the work expands and so is the need to upload, optimize, manage more videos, and keep track of audience response.

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