The latest grocery market share figures from Kantar show year-on-year supermarket sales grew by 1.3% during the past 12 weeks as Sainsbury’s returns to growth and Brexit deadline day approaches.
Fraser McKevitt, head of retail and consumer insight at Kantar, comments: “The grocery market seems to have finally edged out from under the shadow of 2018 and tough comparisons with the strong summer sales of last year. Sainsbury’s performance reflects this – increasing sales at its fastest rate since October 2018 to make it the only big four retailer to achieve growth. The grocer recently announced plans to phase out its value ‘Basics’ line which made it into 12% of shopping baskets during the past 12 weeks, so it will be interesting to see how replacement brands like ‘Stamford Street’ and ‘J James and family’ fare as they become more widely available.”
As growth accelerates in the overall market, Brexit uncertainty continues and Fraser McKevitt explains:“Well-documented concerns about the availability of popular products in the event of a no-deal Brexit have not yet translated into a consistent increase in purchasing. Sales of dry pasta and healthcare products over the past four weeks were 9% and 7% higher than the same time last year, but those of canned products fell by 2% and frozen food by 1%. While a quarter of British consumers say they are considering stockpiling, it seems they are waiting to see how the next few weeks play out and we expect if they take any action it will be closer to the deadline if a