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Spoilt for choice: Deliveroo opens up world’s first virtual food market

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Deliveroo is announcing today the global launch of Food Market giving customers the option of selecting dishes from different restaurants the same order. The new service which will roll out across all of Deliveroo’s markets in the coming weeks  is powered by Deliveroo Editions, super kitchens that house delivery-only restaurants.

The launch follows a successful 3 month trial in Australia, Hong Kong and Singapore which saw 10 restaurants take part providing hungry customers with the ability of ordering from multiple restaurants. Food Market uses Deliveroo’s world class technology to seamlessly connect multiple restaurant POS systems with a single customer order, a world first in the food delivery market.

Deliveroo Editions  are now live across 7 markets providing delivery-only super kitchens to the very best local culinary talent. Through Food Market customers will gain even more choice, perfect for those ordering in groups who prefer different cuisine types. Deliveroo’s Food Market rollout will begin with Netherlands going live first, followed by France, Spain, Hong Kong, Dubai, Singapore and Australia, with the UK service set to launch by end of September.

Dan Warne UK and Ireland MD at Deliveroo said “Food Market delivers on our promise to give Deliveroo customers the very best selection of food. Innovation is crucial to Deliveroo’s continued growth and Food Market is a great example of how we’re combining world class technology with our passion for great food.

“With Food Market if a customer is ordering with friends or family they can get their beloved burger while their friends might opt for thai, indian or even a salad – everyone gets what they want”.

“Food Market is the latest investment in innovation from Deliveroo following the launch of Deliveroo’s subscription service Deliveroo Plus, the global roll out of Deliveroo Editions and its acquisition of New York’s Maple to grow its technology proposition.”




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