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Small businesses utilise new high-tech marketing service to accelerate growth

by LLB Reporter
5th Mar 19 6:42 am

Small businesses across the UK are using unique digital advertising service, Adriel, to attract new customers online. Utilising sophisticated marketing technology, Adriel helps businesses to optimise their online advertising, liberating them from the hassle of managing marketing campaigns and freeing up valuable time and resources to focus on the day-to-day running of the business.

Whether running a beauty salon or launching a new craft brewery, business owners can create and manage ads across Google, Facebook and Instagram at any budget level. Targeting customers relevant to your business, Adriel will monitor and analyse performance, automatically optimising advertising campaigns to reach the right audience on the most appropriate platforms. Advertising campaigns can be live within 24 hours.

Businesses can view the results of their advertising campaign on the Adriel dashboard, ensuring full control over managing the success of each campaign.

Founded in 2017 by Sophie Eom and her husband Olivier Duchenne, the couple developed Adriel to address the difficulty that they themselves faced when looking to generate new leads for their first start-up business: Solidware.

Eom, co-founder & CEO of Adriel said, “As anyone who’s started a business knows, the day-to-day running leaves little time for managing the marketing, as vital as it is for generating new leads and customers. When we started Soldiware we couldn’t afford to hire an external advertising agency and we didn’t have the time or resources to dedicate to our own marketing campaigns.

“We needed a solution that would be both affordable and time-effective and allow us to focus our energy back on the successful delivery of the service we were offering.”

A member of the UN secretary general’s Panel for Digital Cooperation, Eom is helping raise awareness about the impact of digital technologies across society and the economy, using Adriel as an example of how to ensure a safe and inclusive digital future for all.

Eom added, “While talking to other small businesses and start-ups like ourselves we realised we certainly weren’t alone. The demand for a cost-effective online advertising service is incredibly high. We created Adriel to help small businesses like ourselves be seen and since launching have already helped 1,000 businesses to run their advertising online.”

Victor Choi, CEO of Mono Bottle spent hours running online adverts across multiple platforms before Adriel. He wanted to save time and after hearing about Adriel’s service, decided to give it a try.

Choi said, “Before Adriel I was spending three hours every day and £60 per 200 visitors running Instagram ads myself. I didn’t have the time to dedicate to learning how each platform worked or how to optimise my ads. Hiring an agency was too expensive and I needed the online traction to reach a wider audience.

“After trying Adriel, I was able to cut down my spending to £15 for the same number of visitors and saw sales increase by five times. The programme was easy and intuitive to use and allowed me to focus on other ways of growing my businesses while achieving online results.”

Adriel has delivered over 1,250 campaigns for 400 clients in 24 markets and launched in the UK in March 2019.

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