Home Business Insights & Advice Six strategies an existing business can use to drive sales

Six strategies an existing business can use to drive sales

by Sarah Dunsby
20th Jul 23 3:05 pm

In today’s competitive business landscape, driving sales is paramount for the success and growth of any established business. While maintaining a loyal customer base is essential, continuously expanding sales is equally important.

While most business advice is tailored toward helping newer businesses, an established business will still need to find new ways to drive sales. This article will explore effective strategies established businesses can employ to boost sales and maximise their revenue potential.

Understand your target market

To drive sales successfully, businesses must thoroughly understand their target market. Businesses can tailor their marketing efforts and products/services to meet customer demands by identifying customer needs, preferences, and purchasing habits.

You can do this by conducting market research. Try to analyse your customer demographics, including age, gender, location, and income level. This will allow you to develop detailed profiles of your ideal customers, considering factors such as motivations, interests, and pain points. All of this information eventually means that you can create targeted marketing campaigns and sales strategies, so your business is only reaching the people who are likely to buy from you. In short, understanding your market is going to help drive your sales and reduce the cost of your marketing budget.

Tell your story

Creating an online video to tell your story using the right brand video production services offers a multitude of benefits for businesses and organisations looking to enhance their marketing strategies and engage with their target audience.

Firstly, videos have the power to convey emotions, narratives, and messages effectively. A well-crafted brand video enables businesses to tell their story in a visually compelling manner, making a lasting impact on viewers and helping to build an emotional connection with the audience. A brand video also allows your business to demonstrate its expertise, showcase its products or services, and highlight its unique selling points. This helps to establish credibility, instil confidence in potential customers, and differentiate the brand from competitors. Place one of these videos on your website, and you will surely start to notice the difference in customer perception.

Focus on customer retention

Once you have customers willing to use your business, it is important to keep them using your product or services again. Also, loyal customers are more likely to spread positive word of mouth about your company. That is why customer retention strategies are so important.

You can enhance your customer retention rate by:

  • Implementing loyalty programmes
  • Use referral incentives
  • Bring in exclusive offers for people who use your business again

You can also leverage your customer feedback to address any issues promptly and improve overall satisfaction.

Embrace online sales

In the digital age, businesses must leverage e-commerce platforms and online sales channels to expand their customer reach and drive sales. If you have not done so already, embracing online sales in the current economic climate is important.

Not only does this open you up to an entirely new method of selling but developing a user-friendly and visually appealing website that showcases your products/services can substantially improve the optics of your company. Getting your company online also allows you to explore other online marketplaces. Now you can list your products on popular online marketplaces such as Amazon, eBay, or Etsy to reach a broader customer base.

Develop a brand

There are many companies that can achieve success without immediately establishing a brand identity. However, it may be time to use this strategy if you notice a dip in your sales.

Developing a strong brand involves crafting a unique brand identity that resonates with your target market. This involves ensuring that your company name, slogan, and logo are all instantly recognisable as being under the same umbrella. Also, ensure you consistently communicate your brand message through various channels, including your company website, social media, and advertising.

Leveraging social media

Just as joining online marketplaces can increase your company’s reach, so too can leveraging social media. Social media can be used as a free marketing tool and as a great place to receive quick and accurate customer feedback. Although, you do need to know how to use it correctly.

You can do this by identifying the social media platforms where your target audience is most active and creating engaging content for those channels. Also, make sure that you utilise your social media advertising to reach a wider audience and drive targeted traffic to your website or physical store.


Driving sales is an ongoing process that requires a deep understanding of the target market, a focus on customer experience, effective marketing strategies, embracing e-commerce, and consistent performance monitoring. By implementing these strategies, established businesses can not only boost sales but also strengthen customer loyalty and position themselves for long-term success in today’s competitive business landscape.

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