In the digital era we live in, a strong online marketing strategy is paramount for the growth of any business. But if you want to be successful, you need to learn how to leverage each online marketing strategy to your advantage. Roy Hinkis, whose 12 years of experience made him one of the most successful SEO experts of the decade, explained in an interview for Similar Web that each marketing platform has its own purpose and needs to be tackled appropriately.
Even though the ultimate goal is to generate sales, what works for your Facebook ads may not exactly work for your Google Ads. This is why it is important to understand how each platform can be leveraged to accomplish your ultimate goals: increasing sales while generating good ROI.
The first piece of advice from Roy Hinkis? Audience targeting is everything!
Drawing traffic to your website
Your company’s website has become a real business card, which means it needs to be put together, polished and contain every necessary piece of information.
The first thing you need to take care of is web design. You need a website that looks clean and embodies the personality of your company. Then, you need to tackle the content. Make sure you include an “About” page, with all the necessary information about your company, including address, phone number, and other contact details. This will also ensure your business appears in results when someone searches for the type of services you provide.
Last, but not least, a strong SEO strategy will help make your website appear higher in search engine results when people search for certain keywords that are associate with your company.
Social media
Social media marketing can help you increase sales, but the most important of its purposes are increasing brand awareness and community engagement. A well-planned Facebook strategy, for example, which uses personalized ads to reach the desired target audience, will help your company get closer to people that can easily be converted into customers.
It is important to remember that it is not always about reaching as many people as you can, but rather reaching the appropriate people. You can use social media ads to boost awareness, but you can also use your social media channels to stay in touch with your audience, keep them engaged and ensure they remember your brand.
PPC ads
When SEO and social media are not enough, PPC ads come to help. Research shows that over 60% of consumers click on ads when they shop online, so imagine how your sales can grow if these ads reach the right people.
Before launching an ad campaign, it is important to know your audience. This way, you can personalize these ads and choose the right criteria when setting up your campaign. Based on their search history, interests and demographics, Google will then only show your ads to those users that are the most likely to click it.
When choosing the right keywords for your PPC ad, make sure you don’t only study your audience, but your direct competitors as well. This will help you understand what the main industry keywords are and tailor them more effectively for your campaign.
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