Here’s why
Playboy magazine has brought back nudity just a year after it removed it.
Playboy’s new chief creative officer Cooper Hefner, who is the son of founder Hugh Hefner, has admitted the move to remove nudity entirely “was a mistake”.
“Today we’re taking our identity back and reclaiming who we are,” he tweeted.
Hefner is promoting the magazine’s March-April edition with the hashtag #NakedIsNormal.
Hefner wrote: “I’ll be the first to admit that the way in which the magazine portrayed nudity was dated.
“Nudity was never the problem because nudity isn’t a problem.”
The magazine’s circulation has dropped from its peak 5.6m in the 1970s to below 700,000 last year.
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